Olympic Sponsorship
Olympic Sponsorship is a relationship between the Olympic Movement and
corporations intended to generate support for the Olympic Movement and the
Olympic Games and, in return, benefit the sponsor.
Sponsorship contributes more than 40% of Olympic marketing revenue. Each
level of sponsorship entitles companies to different marketing rights in various
regions, category exclusivity and the use of designated Olympic images and
marks.
The Olympic Movement works continually to protect and promote the rights of
sponsors.The future of Olympic Marketing
Structure of Olympic Marketing
Effective from June 2005, Meridian Management SA has changed its name to IOC
Television & Marketing Services SA. IOC Television & Marketing Services
SA, headed by Managing Director Timo Lumme, is wholly owned by the IOC.
IOC Television & Marketing Services SA is responsible for a broad
portfolio including the development and implementation of the Olympic broadcast
rights and marketing strategy. This includes the negotiation of Olympic
broadcast rights and TOP sponsor contracts, and the management and servicing of
the TOP Programme and Olympic brand management.
The offices of IOC Television & Marketing Services SA will continue to be
located in Lausanne and Signy in Switzerland and Atlanta in the United States of
America.
