www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Booming in China
(China Daily)
Updated: 2008-08-18 07:09

China, without doubt, presents enormous opportunity for most multinationals. However it is a formidable challenge for many, especially for the consumer brands, due to the country's geographic diversity.

Proctor & Gamble, since its entry into China in 1988, has long been a big winner. It's now one of the best-known brands in China, virtually in almost every corner from the metropolitan centers to the vast countryside.

In a recent interview with China Business Weekly, Christopher D. Hassall, vice-president of P&G China, shares his insight on the China market as well as the company's formula for success.

Q: What keeps a company like P&G increasing its investment in China?

A: One of the things I've found important is the partnership with the government. I think that the regulatory environment and the legal framework have been much developed here in China since 1978 when the country opened up.

The regulatory systems have been much more in sync with global systems for developed market economies. There's not only the regulatory and legal frameworks but also the can-do attitude and partnership with the government. I really do credit a lot to the local government and central government professionalism in making China an attractive and predictable place to invest.

Q: In the past, P&G products were a luxury for many Chinese. But now most can afford them. How has your market strategy changed, (especially for rural areas)?

A: When we started, we really focused on southern China around our headquarters location in Guangzhou. We've had a very disciplined expansion, first moving to all the other major cities, then moving into second and third-tier cities and towns, then moving into the countryside.

The way we've done that is not only through our own development but by developing business partnerships as well. We have a network of distributors around China, which means we now serve hundreds of millions of consumers and these are consumers all across China, every province, every municipality, every town, city, county, village, has access to P&G products now.

And the way we've done that is to work in partnership with these distributors, with the retailers, with suppliers, with our manufacturing and distribution systems, because almost every product we sell in China is made in China. We now have ten manufacturing plants around China, which means we can very efficiently get those products to consumers at a very good value that they can afford.

Q: A number of domestic and small producers have been washed out of the market due to fierce competition in the past two decades. How has P&G survived the competition and helped shape the competitive landscape of the industry?

A: In 1978, China was a State-driven economy. But now it is a market-driven economy. That's been a very rapid evolution over those thirty years. As part of that, consumers really are the winners, because they have more access to more products, more choices, and it also drives competition in that the company who provides the highest value products at the best price.

There are four key factors that help P&G stand out in the competition.

The first one is innovation: making brands that are not only functionally but also emotionally relevant to consumers.

The second is scale. We are the largest daily consumer products company in the world and we can mobilize resources internally and externally so that we can purchase our raw materials at competitive prices.

The third one is organization. In China we have 6,500 employees.

The fourth is the quality of our people. We recruit and develop the best talent in the industry so that we are run by the best in the industry.

(China Daily 08/18/2008 page6)

Photo Gallery

 

主站蜘蛛池模板: 日韩在线视精品在亚洲 | 欧美自拍视频 | 国产孕妇孕交视频 | 成年人免费视频网站 | 91国内精品久久久久免费影院 | 日韩欧美在线观看视频 | 91九色精品国产免费 | 快色网站 | 在线观看aaa | 亚洲国产精品久久久久666 | 欧美美女色 | 国产丝袜美腿高跟白浆 | 亚洲日本在线看片 | 久艹精品 | 成年人国产视频 | 国产成人综合95精品视频免费 | 亚洲国产成人私人影院 | 国产在线不卡午夜精品2021 | 亚洲 中文 欧美 日韩 在线人 | 国产高清视频在线播放 | 国产亚洲精品国产一区 | 国产精选经典三级小泽玛利亚 | 亚洲日本在线观看视频 | 欧美刺激午夜性久久久久久久 | 一级毛片私人影院老司机 | 成人性视频在线 | 美女张开腿黄网站免费国产 | 欧美一级二级三级 | 欧美成人午夜做爰视频在线观看 | 亚洲人成网国产最新在线 | 99re伊人| 日韩在线一区二区三区视频 | 2021国产精品一区二区在线 | 日本美女黄色一级片 | 碰碰人人| 国产精品日本一区二区不卡视频 | 欧美成人看片黄a免费 | 国产精品日本一区二区不卡视频 | 中文字幕曰韩一区二区不卡 | 九九精品国产兔费观看久久 | 三级在线网站 |