Champion's career in question as TV time replaces table time

It's been too long since Chinese table tennis megastar Zhang Jike stood on the highest medal podium.

Loud cheers for Zhang are now only heard on TV reality and variety shows, leading some to question whether the former Olympic champion, who turns 30 this month, will ever return to his best.

Zhang has always been a sensation in China.

He became only the fourth male player in the history of his sport to earn a career grand slam (Olympics, world championships and World Cup) when he won singles gold at the 2012 London Games.

That feat was achieved in record time - 445 days - before he narrowly missed out on what would have been a unique second slam cycle when he took silver at the 2016 Rio Olympics.

In August 2016 he stated his intention to go for a third Olympic gold at Tokyo 2020.

However, the dearth of sports headlines and glut of entertainment news about Zhang in recent months does not bode well for that bid.

Fans are concerned that Zhang is too caught up in the circus of celebrity life, with some fearing it could be a sign of his looming retirement.

Shenzhen Bay Sports Center has been the scene of many famous Zhang triumphs on the table. However, when 11,000 screaming fans greeted his return there in December, he had no racket in his hand. Instead, he cradled a video game controller, showing off his skills as part of the entertainment at the King Pro League, an e-sports competition based on Tencent's King of Glory title.

Meanwhile, hundreds of millions of viewers have watched his exploits on a real-life simulation of that game, the reality TV show King Strike.

Zhang is also a regular guest on a cooking show, a singing contest... the list goes on and on.

He tried to douse the retirement rumors in January when he reaffirmed his commitment to the Chinese national team, and when he wrote "K loves T" in the snow during a recent episode of King Strike, some fans interpreted it as a denial that retirement was on the cards - K meaning Ke, the abbreviation of his last name, and T possibly meaning table tennis.