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"You may take it (Labelhood) as a shop or art festival. Our ultimate goal is to strengthen the relationship between designers and consumers," said Peng Yaodong, chief executive officer of the Labelhood section.

In recent years, more and more Chinese designers have appeared on the international stage, including Guo Pei, Angel Chen, Chen Peng and Zhang Huishan. Around 45 Chinese designers have shown their works in the four major fashion weeks.

Their designs have entered the spotlight as more celebrities from both home and abroad choose to wear them.

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