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Zhejiang artist's logo designs for 24 solar terms shine at UN headquarters

(ezhejiang.gov.cn) Updated : 2018-04-18

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Shao Luyun, a teacher at Huzhou University, creates a collection of designs based on the 24 solar terms. [Photo/zjol.com.cn]

A collection of logo designs based on the 24 solar terms of the traditional Chinese solar calendar was recently displayed at the UN headquarters in New York.

It was created by a Zhejiang woman named Shao Luyun. Shao, a Huzhou native born in the 1980s, is a teacher in the Department of Visual Communication and Design at Huzhou University.

She specializes in research related to graphic design, illustration art, and folk handicrafts.

"In the illustration art circle, traditional festivals, solar terms and seasons are 'popular elements', which are frequently used to create series of artworks," Shao said.

During Beijing Design Week in September 2017, a logo design competition based on the 24 solar terms attracted much attention. Shao was invited by its organizers to take part in the contest and represent professional designers.

Shao received inspiration from a large number of publications and artworks, leading her to include elements such as raindrops and swallows in her designs.

"Throughout the process, I learned some interesting things about folk customs," Shao added.

It took her more than two months to finish the whole design collection.

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