久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Luxury in the bag for less than $2 a day

By Ren Xiaojin | China Daily | Updated: 2018-10-25 11:08
Share
Share - WeChat
A shopper walks past a Prada shop on Orchard Road in Singapore. [Photo/Agencies]

The Chinese sharing economy's latest innovative offering allows users to rent luxury handbags for less than $2 per day, but industry analysts said the business is not likely to grow to a large scale.

Prada, Chanel, Louis Vuitton, Alexander McQueen - all these brands have one thing in common: being expensive. But some startups, riding the sharing economy trend, are offering users a much cheaper way to get hold of their high-value products.

Luxury handbag sharing platform MrsB allows its users to rent a Valentino clutch bag for 8 yuan ($1.15) a day. It also offers "bag securities", which involves users buying a share in the bags - similar to holding stocks - and gaining payouts from future rental fees.

"In 2009, Chinese people started to buy luxury items on sale from overseas outlets, and later they shifted to brand new products," said Zhu Di, the 28-year-old founder of MrsB. "From the second half of 2016 onwards, they have gradually turned to the second-hand market because being able to use an item is more important than owning it.

"For example, you buy a 10,000 yuan bag, use it for one year and then sell it as second-hand for 7,000 yuan. You can see the 3,000 yuan as the rental fee for the year."

According to a McKinsey & Co report, Chinese consumers spent over 500 billion yuan on luxury goods in 2016, representing almost a third of the global luxury market.

A screenshot of luxury handbag sharing platform MrsB's mobile app. [Photo/China Daily]

By August, MrsB had about 200 bags in stock with 20 daily orders on average. Despite its relatively low stock, the passion among its fans has remained high, according to Zhu.

The platform recently released a Gucci Sylvie shoulder bag with a market value of $2,378 on its online shop, and it was rented out in within 30 seconds.

However, luxury industry experts have expressed doubt that such a business can grow to a considerable size.

"Sharing luxury products, or the rental service, whether online or offline, is not a new thing," said Tang Xiaotang, chief analyst of luxury retail consultancy Nofashion. "No such attempts have yet made it big because, for the fashion business, the only proven way to be profitable is to sell."

He said renting luxury products is not a necessity for many Chinese consumers, because the purchasing power for such products in China is now bigger than in other developing economies.

Facing such doubts, Zhu said most current sharing models, no matter for bags or for bicycles, are at their core business-to-consumer renting.

"There are very few cases that have actually achieved true sharing," he said. "My vision is to achieve'by the people, for the people'. So in the first phase, we are indeed a B2C rental service provider, because the major problem is that bag owners don't want to rent their bags. If they don't want a bag anymore, they want to cash it in."

Zhu said that is why the company also has bag securities financial products.

"It's like online car-hailing. Platforms like Didi never buy any cars. Instead they offer the platform on which you can offer your service," he said. "Through the bag securities products, users buy the bags for us and we rent out the bags for them."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 麻豆国产一区 | 婷婷色九月综合激情丁香 | 97capcom超频在线 | 一区二区三区高清视频在线观看 | 亚洲免费视频一区二区三区 | 亚洲视频在线播放 | 欧美一级片播放 | 毛片在线看免费 | 国产高清精品毛片基地 | 伊人久久免费 | 香蕉视频国产精品 | 国产或人精品日本亚洲77美色 | 亚洲欧洲日韩综合色天使不卡 | 欧美自拍视频 | 日韩毛片在线免费观看 | 欧洲色老头 | 久久久久久久久网站 | 欧美日韩国产高清一区二区三区 | 特级做a爰片毛片免费看一区 | 女人国产香蕉久久精品 | 国产精品中文 | 999久久久精品视频在线观看 | 国内自拍区 | 动漫精品一区二区 | 波多野结衣被强在线视频 | 国产高清a毛片在线看 | 欧洲免费无线码二区5 | 男人看片网址 | 美女把张开腿男生猛戳免费视频 | 毛片中文字幕 | a一级毛片 | 久久精品国产精品青草色艺 | 国产精品日产三级在线观看 | 久久er热在这里只有精品85 | 欧美性巨大欧美 | 男人的天堂免费网站 | 欧美成人免费一级人片 | 国产精品国产自线在线观看 | 国产精品日本不卡一区二区 | 欧美在线观看成人高清视频 | hd欧美xxx欧美极品hd |