Literature professor Dai Jianye became famous online when video clips of his accented, humorous and insightful interpretations of ancient poems went viral on a popular short video platform, drawing nearly 2 million fans.

"The Chinese are wise and the language is beautiful," said Dai, who teaches at Central China Normal University. "Ancient poetry combines both and should be studied and shared."

The popularity of the 62-year-old's lectures is just part of revival in interest in ancient poetry, as new technologies, platforms and programs help elevate the literary works. Several television shows have made ancient poetry lovers and experts into stars, including the hit show Chinese Poetry Conference, launched in 2016, which was recently won by a poetry-loving fast-food courier.

Tech giant Tencent has included poetry features in its games and developed a specific puzzle game, while artificial intelligence pioneer Baidu has designed a special program to create poetry based on big data analysis of thousands of ancient poems.

"Technology and culture can go hand in hand, and the former can help connect the latter with the modern world in a smart and subtle way," said Wang Xiaobing, director of Tencent Research, which organized a cultural forum where senior poetry researchers were able to share their perspectives on the relevance of poetry in the digital world.

"The conference hall was surprisingly fully packed," Wang said.

"I didn't expect there to be so many people who still find that ancient poems resonate with them."

An online survey of about 100,000 respondents last year showed that ancient poetry was the most popular traditional cultural interest among the post-90s generation of netizens.

"Ancient poems, despite being written a long time ago, have lasting inspiration and healing power for the Chinese," said Xue Tianwei, former director of a research institute on famous Tang Dynasty (618-907) poet Li Bai, whose classic line "All things in their being are good for something" is one of Xue's favorites.

Poetry has remained a popular literary form in China for many centuries and is taught in classes. Ancient poetry is concise and usually rhymes, with characters, phrases and sentences expressing a thought, image or emotion.

Since he gained overnight fame, Dai's previous books on poetry and other Chinese classical literature have become bestsellers.

"New platforms and technologies mainly serve as catalysts that can leverage cultural promotion," he said. "I hope young people's interest in ancient poems can go beyond their smartphone displays."

Xinhua