久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Beijing awaits its first big wonderland

By Wang Zhuoqiong | China Daily | Updated: 2020-08-10 09:10
Share
Share - WeChat
A venue for water-based entertainment under construction at the Universal Beijing Resort in Beijing on Aug 1. [Photo by Dai Bing/For China Daily]

If you search for top tourism sites in Beijing on TripAdvisor, the usual results include the Great Wall, the Summer Palace and the Palace Museum. As for amusement parks, the only big name that appears is the Beijing Happy Valley.

To have an international theme park that embodies the world's most beloved characters from blockbuster movies and top-selling books in the capital simply translates into a hooray!

What distinguishes a theme park from an average amusement park?

A theme park adds story narratives and characters into thrilling rides of roller coasters.

These intellectual properties, or IP for short, are available at theme parks, and offer multi-level immersive experiences. Everything on the park, including rides, food and merchandise, is themed.

At the Disneyland Star Wars: Galaxy's Edge, a Star Wars fan can fly the Millennium Falcon on a thrilling interactive mission, build his/her own custom light saber at a clandestine shop, design and assemble a customized droid, or sip on a blue milk that Luck Skywalker famously drank in the movies.

The formula of a theme park lies in the passion and love of fans of movies and other creative content.

Themes boost attendances. Research from Aecom, an infrastructure consultancy company, has shown that attendance at themed attractions at the major operators in 2017 exceeded half a billion for the first time in history.

This is equivalent to almost 7 percent of the world's population. The continued leveraging of blockbuster IP has contributed to the strong performance.

"The biggest growth is IP-driven," said Brian Sands, vice-president and director of Economics, Americas at Aecom.

"The big players are in a position to command the big IP-and have full awareness of the power of these franchises and what they can do in a storytelling environment, with innovative experiences and rides, made immersive with state-of-the-art technology."

Themes have to be locally and continuously updated. At the Disney Resort in Shanghai, many lands are themed with blockbuster movies, which are box-office hits in China, such as Pirates of the Caribbean, Avengers and Toy Story.

Its Zootopia land, the first-ever Zootopia-themed land at any Disney park worldwide and currently under construction, is a follow-up to the movie of the same title's major success in the Chinese market.

Movie studios related to the resort businesses have continued to produce creative content for best-selling franchises so they can be more relevant to movie-goers and park visitors to encourage revisits.

My friend Jeane has watched Harry Potter movies since her early 20s and has become a fan. Now she reads books with her two children and their last Halloween dress-up was the wizards in Hogwarts School.

"I can't wait to see the Universal Beijing Resort next year with my children. We are going to put on cloaks, wave wand and say 'Obliviate'," she told me.

Themed parks, movies and merchandises are part of a synergy. A Legoland resort in Shanghai is expected to open after 2023.

It would not be a big surprise to see new Jurassic World franchise premiere at the Universal Beijing Resort in the years to come. After watching the film, audiences perhaps will dine and tour the resort or just go and have a ride with the artificial dinosaur in the park.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 亚洲成人精品 | 欧美日韩在线观看视频 | 国产成人精品免费 | 亚州免费 | 美国美女一级毛片免费全 | 亚洲精品亚洲人成人网 | 成人亚洲精品777777 | 成人久久在线 | xxxxx日本59| 欧美成人影院 | 欧美视频在线观在线看 | 在线网站黄色 | 美女张开腿男人桶 | 九九热播视频 | 欧美另类videosbestsex高清 | 综合久久久 | 成人一级黄色毛片 | 99在线观看视频免费 | 欧美不卡视频在线观看 | 日本全黄| 国产成人久久久精品毛片 | 国产网站黄色 | 毛片观看网站 | 国产成人精选免费视频 | 人成午夜 | 一级特级aaaa毛片免费观看 | 国产原创在线视频 | 欧美一二区视频 | 日韩毛片高清免费 | 色拍拍噜噜噜aⅴ在线观看 色青青草原桃花久久综合 色婷婷91 | 九九久久久久午夜精选 | www亚洲一区| 视频三区精品中文字幕 | 国产精品秒播无毒不卡 | 日本午夜精品 | 国产一级一片免费播放视频 | 中文字幕日韩精品在线 | 国产95在线 | 亚洲 | 成人做爰网站免费看 | 美国一级视频 | 亚州免费视频 |