"Our village is a relocated one, the previous Cha village, situated on a mountain that was 4,000 meters above sea level, was enormously affected by geological disasters and water source exhaustion," Lhapa Tsering, Party head of Cha village and the person responsible of local Tibetan incense company, said.

"The villagers didn't even have electricity and internet then. At that time, the villagers' income mainly came from farming and collecting cordyceps sinensis. Apart from that, there was no other income and no one went out to work," he said.

Since relocation in 2007, the village has encouraged local villagers to engage in collective economic practices. Tibetan incense company, goat farm cooperative and others have been established one after another, and Tibetan herb and goji berry have been vigorously developed. Under the leadership of Lhapa Tsering and other Party members, the rural collective economy has been strongly promoted.