The 9th Cross-Straits Media Summit kicked off in the coastal city of Xiamen, East China's Fujian province, on Dec 11.

The summit was attended by nearly 100 representatives from more than 50 media agencies and education organizations from across the Straits. They called for a joint promotion of media convergence from across the Taiwan Straits.

Representatives presenting at the event emphasized the necessity for media to play a leading role in pushing forward cross-Straits cooperation in a variety of fields. They said that the summit offered a great platform for cross-Straits media cooperation.