久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Opinion
Home / Opinion / Featured Contributors

What to expect for cross-border e-commerce in 2022

By Diane Wang | chinadaily.com.cn | Updated: 2021-12-31 16:23
Share
Share - WeChat
Workers process packages delivered from China at BEST Inc's sorting center in Kuala Lumpur, Malaysia. The Hangzhou, Zhejiang province-based company has launched a cross-border logistics service to help consumers in Southeast Asian countries to purchase goods from Chinese e-commerce platforms. [Provided to China Daily]

The year 2021 has been a very challenging time for many people in the world, especially with the COVID-19 pandemic still raging. However, the year also showed how resilient we could be.

Despite a fragile global logistics system, cross-border e-commerce import and export in the first nine months of this year increased 20.1% year-on-year in China. Behind this remarkable growth, as a veteran in this industry for 17 years, I know how many efforts have been made by entrepreneurs and employees. And I am hopeful that cross-border e-commerce, as a relatively new type of international trade, will continue to grow and keep us more connected globally than before.

As we are heading into the new year 2022, I would like to share my predictions for the industry.

To go local

Not many cross-border sellers could have imagined that containers, with their goods inside, would be stuck for days at a seaport. The global logistics system showed a different image in 2021, featuring unstable and expensive sea shipping and price hikes in air freight.

Recognizing the importance of delivery predictability, some cross-border e-commerce firms have chosen to transport their goods first to warehouses in the destination country so that once buyers place an order, they can start to deliver, deviating from the previous way of shipping directly to end buyers. This model has allowed sellers to maintain efficiency and cut costs especially amid peak seasons.

The Ministry of Commerce of China said in July this year that Chinese companies, including e-commerce platforms and logistics firms, have built 1,900 overseas warehouses with an area of about 13.5 million square meters, mainly in North America, Europe and Asia. In addition to storage and last-mile delivery, companies running overseas warehouses also offer after-sale service, supply chain financing, compliance consulting and local marketing.

I expect more overseas warehouses will be built in the new year. It will also become a more commonplace practice for cross-border sellers to move their products first into overseas warehouses, to guarantee timely delivery and enable their buyers to feel little difference between making a purchase from a website hosted an ocean away and one within their own home country.

To decentralize

While it is still common to leverage on established e-commerce marketplaces to do cross-border business, decentralization is the hottest trend which all industry participants need to pay attention to.

Behind the boom of decentralized e-commerce, in scenarios such as independent websites, social media communities, and livestreaming, are Software as a Service tools such as Shopify and MyyShop. These digital tools have significantly lowered the barriers for people to do global trade, enabling them to establish their own store, find their suppliers, handle payment and logistics easily.

With these tools, many individuals with influence on social media platforms or among their acquaintance but without full-fledged e-commerce capacity, are becoming dropshippers in countries ranging from the United States to Nigeria.

Actually, Grand View Research expects the global dropshipping market to reach $557.9 billion by 2025, recording a compound annual growth rate of 28.8 percent from 2020 to 2025.

This is one way how cross-border e-commerce evolves. It is not only about competition among peers of the same category on one e-commerce marketplace, but also about connection. It is equally important how one can connect goods with those in need.

I expect the decentralized cross-border e-commerce to flourish, offering inclusive growth opportunities to every one to benefit from global trade.

To try various marketing tools

As the decentralization trend shows, online shoppers’ preferences are also being diversified.

It is apparent that there is no one-size-fits-all solution when it comes to cross-border e-commerce marketing in different countries. More and more companies will step further to experiment with various marketing tools to identify their buyers and follow where they go.

For example, TikTok is, in first place, a short-video platform for smartphone users. But early birds are turning that into a shoppable channel as the number of its monthly active users globally exceeds 1 billion. They post videos that explain how their products can be used to invite potential buyers, and also share key information on where to buy. Some videos on toys have even been viewed a million times, leading to thousands of transaction deals in days.

While livestreaming has been widely believed to be a useful tool for businesses to communicate with local consumers, some business-to-business suppliers have found that this digital tool works for them even across the borders when the pandemic deters in-person consultation. It just takes more efforts to overcome the difficulties, such as the time difference and languages.

These are both interesting attempts I have noticed this year and I would bet more innovative ideas and practice to show up for the new year.

All in all, I am sure that cross-border e-commerce will continue to gain momentum for the next decade as the e-commerce infrastructure improves worldwide. All players can benefit from this relatively new form of global trade as long as they can select their proper products properly and find their own way to reach their buyers.

Diane Wang is the co-chair of the Digital Transformation Task Force at B20 Italy, and the convenor of the Inclusion Working Group at the ABAC, driving the agenda of digitalization of women and MSMEs.

The opinions expressed here are those of the writer and do not necessarily represent the views of China Daily and China Daily website.

If you have a specific expertise, or would like to share your thought about our stories, then send us your writings at opinion@chinadaily.com.cn, and comment@chinadaily.com.cn.

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人性版蝴蝶影院污 | 一级毛片私人影院免费 | 一级做a爰片欧美一区 | 国产欧美日韩一区二区三区在线 | 欧美成人一区二区三区 | 日韩欧美一区二区三区不卡在线 | 波多野结衣在线观看高清免费资源 | 久久久精品2018免费观看 | 国内精品伊人久久久久妇 | 亚洲欧美中文字幕在线网站 | 亚洲欧美日韩视频一区 | 国产草草影院 | 成人在免费视频手机观看网站 | 亚洲日本在线观看视频 | 一级毛片美国 | 日韩美一区二区三区 | 成人免费在线播放视频 | 美女张开腿让男人桶爽动漫视频 | 日韩www视频 | 国产在线91精品入口首页 | 国产精品99精品久久免费 | a爱视频| 免费一级a毛片免费观看欧美大片 | 91福利国产在线观看香蕉 | 亚洲精品一区最新 | 99国内视频| 免费成人一级片 | 成人女人a毛片在线看 | 欧美一级第一免费高清 | 一区二区中文字幕在线观看 | 久久久综合结合狠狠狠97色 | 在线人成精品免费视频 | 免费男女乱淫真视频播放 | 欧美日韩一区二区三 | 国产三级做爰在线观看 | 天空在线观看免费完整 | 欧美日韩视频一区二区三区 | 好看的看黄a大片爽爽影院 好男人天堂网 | 性8sex亚洲区入口 | 免费观看欧美一级牲片一 | 美女双腿打开让男人桶爽网站 |