"This is a brand-new opportunity. Fans can enjoy the Olympic content in a more diversified, digital and interesting way... We have built interactive showcasing platform, designed interesting daily online tasks for user to finish and prepared Winter Olympics related questions for users to answer.

"It's also a great platform for our partners to show themselves. Through various activities, they can have more interaction with Olympic fans. They can also promote our licensed products and provide various services to the customers."

Meanwhile, the Online Superstore of Beijing 2022 has also been launched this week. Customers are able to buy various licensed products through the platform, including customized merchandises.

The Beijing 2022 licensed products has been very popular among the nation's winter sports lovers. And the launch of the Online Superstore provides a new channel for the fans to find their favorite souvenirs.

The Beijing 2022 licensed products program involves 29 production companies and 58 retail corporations. More than 5,000 different products of 16 kinds have been developed.