www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Latest

My CIIE Story ? Prominent Platform | Expo spurs Adidas' sustainable development

By Lai Ronggui | chinadaily.com.cn | Updated: 2022-10-11 15:38
Share
Share - WeChat
An Adidas jacket made with recycled ocean plastic is on display. [Photo/CIIE Bureau]

Editor's Note: The fifth China International Import Expo will open in less than a month. The "My CIIE Story" activity, which was launched on June 1, has drawn a great deal of attention and many people have shared their experiences related to the expo. A series of works themed on "grand strategy" and "big market" were published in July and August. In September and October, more stories with the themes of "prominent platform" and "great opportunity" will be released.

Adidas attended the inaugural CIIE in 2018 to showcase our history and vision. Last year, we (Adidas) returned to the fourth expo and set up a booth spanning more than 500 square meters which was comprised of four sections, including one themed on sustainability.

During the fourth CIIE, we exhibited a jacket made with ocean plastic waste. The innovation received a great deal of attention from media and visitors. Someone said it was "really cool" to put on wasted plastic water bottles and contribute to ocean protection.

We also invited Zhang Changning, an Olympic volleyball champion, to design a T-shirt based on the theme "the blue ocean in my mind" to promote ocean protection.

Zhang Changning is invited to the Adidas booth during the fourth CIIE. [Photo/CIIE Bureau]

Sustainability doesn't limit Adidas' pursuit of technology and design. Instead, we have been improving our technology and design to make production more sustainable.

The positive feedback we received at the CIIE has strengthened our determination to further sustainable development in China. We opened our first sustainability-themed flagship store in Shanghai last year and are planning to open more across China. Our sub-3kg carbon footprint sneakers, which appeared at the fourth expo, have also proved popular among Chinese consumers.

The CIIE has offered Adidas more business opportunities and facilitated our communication with partners, dealers and government representatives. We have learned more about the Chinese market through the expo and Chinese customers have also become more familiar with our technology and concepts.

Adidas will take part in the fifth CIIE this year and we hope to make more friends.

The author is the vice-president of Adidas Sport Performance brand communication at Adidas Greater China.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 成 人 a v免费视频 | 国产在线精品一区二区三区不卡 | 欧美一级特黄高清免费 | 久久99毛片免费观看不卡 | 日本高清精品 | 五月桃花网婷婷亚洲综合 | 精品国产成人综合久久小说 | 国产午夜毛片v一区二区三区 | 国产成人成人一区二区 | 国产精品一区二区免费 | 久久视频这里只精品3国产 久久视频这里只有精品 | 日本不卡一区视频 | 国产成年人| 亚洲国产欧美一区二区欧美 | 久久久久久久国产精品影院 | 美女视频黄色网址 | 99久久久国产精品免费播放器 | 亚洲视频三区 | 国产成人精品视频在放 | 国产欧美一区二区精品久久久 | 怡红院在线视频观看 | 欧美freesex10一13黑人 | 狠狠色狠狠色综合久久第一次 | 亚洲一区二区三区久久 | 成人永久福利在线观看不卡 | 国产精品二区高清在线 | 视频在线二区 | 亚洲精品456在线播放无广告 | 国产亚洲精品激情一区二区三区 | 国产做国产爱免费视频 | 亚洲理论欧美理论在线观看 | 久草视频福利 | 另类在线 | 高清欧美不卡一区二区三区 | 怡红院爽妇网 | 欧美精品日日鲁夜夜添 | 狠狠色丁香婷婷综合久久来 | 久久亚洲国产的中文 | 男人天堂视频在线 | 妖精www成人动漫在线观看 | 精品国产三级a∨在线观看 精品国产三级a在线观看 |