Both the Beijing and Shanghai flagship boutiques were opened in early 2022, offering collections including the unisex concept collection Andreas Kronthaler for Vivienne Westwood, the Vivienne Westwood ready-to-wear main line for men and women, as well as accessories, shoes and jewelry.

Cafes are to be opened in both shops to offer an enriched experience to customers, and the Beijing store will feature an underground level showcasing wedding dresses. The brand is also planning to carry out a runway show at a Chinese fashion week next year.