Frisbee

Frisbee was still in a relatively niche state in China several years ago, however, it started to gain much more attention from 2022 to 2023 because of young people posting their experiences on social media.

Boasting advantages like few limitations for game venues and easy-to-understand rules, the sport has triggered a craze spreading fast across cities nationwide.

Frisbee is suitable for activities such as competitions, fitness, and public leisure. It is cheap and affordable for everyone to play. The biggest benefit is that this sport can be played with anyone, even your dog.

"Before we went the ultimate way, it had become a popular game in our community and enjoyed by many. And when enthusiasts mingled, the ultimate flying disc game was on," said a 22-year-old fan Yolanda Li.

Eyeing opportunities brought by sizzling new sports, and social platforms nationwide have taken active steps to tap the market. Xiaohongshu, a lifestyle opinion-sharing social platform in China, established ties with the country's sports administration and launched the National Ultimate Frisbee League last year.

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