To attract more young Chinese people, the luxury Maison presented a resee live-streaming on China's popular social media platform Red, Xiaohongshu, achieving 470,000 visitors, setting a record for the luxury vertical on the platform.

They are also launching a pop-up store on Red for the first time and realized "see now buy now" through June 30.

The offline resee events will also take place in Shanghai, Beijing, Chengdu, Hangzhou, Guangzhou, Nanjing and Qingdao through to May 17.

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