By simply selecting a player on the screen, viewers can instantly access their statistics, allowing for an engaging and interactive viewing experience. Whether seasoned fans or newcomers to the sport, everyone can benefit from this personalized way of enjoying the game.

Additionally, Migu Video has launched AI intelligent commentary during Euro 2024. Built on China Mobile's Jiutian large language model and Migu's independently developed model, this feature analyzes real-time match data to automatically generate precise commentary.

A unique aspect of this service is the AI celebrity voice feature, which extracts and simulates the voices of famous personalities. Broadcasters on Migu Video can choose their preferred celebrity voice packs, cloning familiar voices like Monkey King, a mythical Chinese hero from the novel Journey to the West, thus creating a novel and entertaining viewing experience that blends beloved characters with live football action.

Beyond the UEFA Euro 2024, Migu Video also offers a wide array of sports content, including from the NBA, CBA and more, with plans to introduce more sporting events like the Olympic Games in future.

As China's premier sports content platform, Migu Video said it provides extensive live coverage of toptier events and boasts a vast library of over 4,000 ultra-high-definition films, more than 100 premium 3D movies, and leading cultural and tourism content.

China's investment in AI is forecast to reach 273.9 billion yuan ($38.1 billion) in 2027, accounting for 9 percent of the world's total, according to a recent report by market consultancy International Data Corp.