久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Florasis opens outlet in Paris

By ZHU WENQIAN | China Daily | Updated: 2024-09-19 08:52
Share
Share - WeChat
A consumer chooses products at the counter of Florasis in Paris. CHINA DAILY

Huaxizi, or Florasis in English, a Chinese beauty brand with cultural and aesthetic attributes, has opened an outlet at Paris department store Samaritaine, becoming the sole Chinese beauty brand to operate a physical shop in Europe.

The Hangzhou, Zhejiang province-based company said it would like to continue expanding its footprint globally, launching more stores in countries and regions involved in the Belt and Road Initiative, such as the Middle East. Globally, Florasis also sells its products through an offline Cosme store in Osaka, Japan.

As China and France celebrate their 60th anniversary of diplomatic relations, Florasis cooperated with the global luxury travel retailer DFS to launch its new shop in Paris. The department store Samaritaine, located on the banks of the River Seine, has been a landmark of Paris with 154 years of history.

The design of Florasis' cosmetics counter applies elements of a traditional Chinese garden, and promotes some of its best-selling products such as lipsticks, powder and liquid eye shadow, as well as a series of products designed with the Mongolian ethnic minority's cultural elements for its packaging.

"In October, we also plan to launch a number of limited edition products with Chinese embroidery elements, as we aim to provide some unique cultural experiences for overseas consumers," said Gabby Chen, president of global expansion at Florasis.

"We hope to further promote the global strategic layout through cooperation with international luxury travel retailer DFS. While building up our international influence, we aim to bring Oriental aesthetics and culture to consumers of more countries and regions."

Xia Tian, a Chinese student who studies abroad, said she felt so proud to see the launch of a Chinese cosmetics brand shop in Paris, and many tourists came to the counter to experience the products.

A Belgian consumer named Amelie said it was the first time that she tried out Chinese makeup, and the products boast unique designs that feature Eastern elements and patterns.

Delphine Herve Turra, merchandising director of DFS France, said the company has noticed the growth momentum of Chinese beauty brands in China, and DFS appreciates the brand concept of Florasis as well as the cultural value it conveys.

"Its high-quality product lineup and unique designs have demonstrated significant growth potential in the international market, providing a unique choice for the French market. Next, we plan to introduce Florasis to more DFS stores globally," said Herve.

In 2023, the total export value of Chinese cosmetics reached 26.37 billion yuan ($3.7 billion), growing 39.3 percent year-on-year, according to data from the General Administration of Customs.

In the past few years, the rapid development of e-commerce channels and livestreaming sessions in China has provided good exposure and promotional sales channels for emerging China-chic brands, said Lou Lei, executive director of consultancy Frost & Sullivan China.

"Also, young Chinese consumers have indicated an increasingly stronger national self-confidence and higher spending power, and they would like to pursue personalized styles. Such a trend has provided a strong boost for the growth of China-chic brands," Lou said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 免费高清在线爱做视频 | 免费人成在线观看网站品爱网 | 欧美成本人视频 | 日本三级网站在线观看 | 亚洲欧美激情精品一区二区 | 色播基地 | 欧美日韩高清在线观看一区二区 | 99久久国产综合精品2020 | 午夜一级毛片不卡 | 毛片免费视频观看 | 国产一区二区三区四区在线 | 午夜性爽爽爽 | 免费观看的毛片手机视频 | 在线播放亚洲视频 | 国产亚洲欧美日韩综合综合二区 | 乱人伦中文视频在线 | 国产一级一级一级成人毛片 | a毛片视频免费观看影院 | 国产黄色美女 | 国产色a | 国产精品国产亚洲精品看不卡 | 日韩精品亚洲一级在线观看 | 久久精品成人欧美大片免费 | 久国产 | 国产在线精品一区二区三区不卡 | 国产精品亚洲一区二区在线观看 | 国产在视频线精品视频www666 | swag国产精品一区二区 | 中文国产成人精品久久96 | 欧美激情国内自拍偷 | 国产自在自线午夜精品视频在 | 亚洲综合国产一区二区三区 | 欧美牛逼aa | 一个人看的免费高清视频日本 | 一本色道久久88 | 日本a级三级三级三级久久 日本a级特黄三级三级三级 | 久久ri精品高清一区二区三区 | 一级毛片视频播放 | 免费观看a级毛片在线播放 免费观看a级网站 | 欧美成在线视频 | 嫩草一区二区三区四区乱码 |