The company also attributes its international success to the sustainable fashion philosophy that it has adhered to.

The brand uses natural materials for its clothing, with core products featuring fabrics such as mulberry silk, triacetate, traditional Xiangyun silk, 95% white goose down, and cashmere. Accessories also emphasize natural materials, like Tahitian shells and palm nut buttons, to provide consumers with higher-quality products at competitive prices.

The company also announced it plans to open a new flagship store soon in Barcelona, Spain.