Changbai Mountain, a world-renowned tourist destination and a national 5A-level scenic area, proudly stands as one of the top three powder snow bases in the world. As one of the biggest attractions of Northeast China's Jilin province, it blends breathtaking natural beauty with dynamic winter adventures.

A view overlooking Changbai Mountain at the Heping Ski Resort. [Photo/dajilin.com]

During the last snow season, the Changbai Mountain Protection and Development Zone embraced the philosophy that "ice and snow are as precious as gold and silver". By offering diverse snow-themed experiences, ensuring warm and attentive services, and maintaining market order, the region has elevated its ice and snow brand, refined its offerings, and strengthened its market presence. Now, eco-tourism and the ice-snow industry are driving forces behind its high-quality development.

Tianchi Lake appears deep blue in winter. [Photo/dajilin.com]

The 2024-25 snow season ushers in a new chapter for the mountain. How will it captivate global travelers? "This year, we are integrating the new development philosophy into every facet of the snow industry. Using our world-class resources, we will launch the "Changbai Mountain, A Wonderland of Snow" brand to showcase the mountain's beauty, ecology, and thrilling sports appeal," said Xu Peng, vice director of the Jilin Changbai Mountain Protection Development Management Committee.

Changbai Mountain is home to an abundance of hot springs. [Photo/dajilin.com]

At the heart of the season is the poetic "Seven Snow Destinies of Changbai", a suite of enchanting products ranging from exploring Tianchi Lake's serene snowscape to skiing amid its majestic slopes, walking through romantic pine forests, and soaking in volcanic hot springs. Other highlights include cultural encounters at snow villages, immersive experiences in an anime-themed snow sculpture area, and cozy retreats in snow-themed towns.

Changbai Mountain promises an unforgettable journey where snow becomes more than scenery – it's a story of emotion, connection, and discovery.