Yuan Ying (right), general manager of Overseas Investment and Development Co of Zhejiang China Commodities City Group, grants the brand partner license to the Italian Emi Group. [Photo/zgyww.cn]

Yiwu Selection, a project leading international expansion, opened its third global store in Venice, Italy, on Feb 19, marking its debut in Europe. Following the first store in the International Trade Market in Yiwu county-level city in Jinhua and the second in Kenya, this move underscores Yiwu's ongoing global market expansion.

Yiwu Selection, a collaborative effort by the Yiwu Brands Association and top brands from various industries in Yiwu, offers a range of premium products like accessories, daily essentials, stationery, and toys. It aims to support Yiwu merchants in transitioning from product exports to brand exports by expanding global channels, leveraging social media marketing, and so on.

As the brand partner for the third global store, the Italian Emi Group is integrating high-quality domestic suppliers and distributing "Made in China" products across more than ten countries in Europe, holding significant influence and channel advantages in the region.

Yiwu's small commodities have a strong presence in the European market, and the Yiwu Selection store acts as a boutique market with over 2,000 high-quality products, offering efficient procurement experiences and ensuring product quality and supply stability.

Yuan Ying, general manager of Overseas Investment and Development Co of Zhejiang China Commodities City Group, said that since its inception, the Yiwu Selection store has attracted 175 brands, drawing global attention with its unique business model and premium product offerings.