Shanghai set to elevate inbound tourism experience
Shanghai is set to revamp its public services catering to inbound tourism to enhance the travel experience for international visitors, as outlined during a municipal executive meeting held on May 6.
The meeting emphasized the need for Shanghai to capitalize on the opportunities presented by the recent introduction of visa-free policies and to comprehensively enhance public services across the tourism sector.
By doing so, inbound tourism could serve as a catalyst for economic growth and development, underscoring the city's commitment to fostering a welcoming environment for global travelers.
To achieve this vision, Shanghai aims to align its services with international standards, focusing on enhancing convenience in border crossing procedures, payment options, accommodation offerings, transportation facilities, and access to multilingual services.
By prioritizing these aspects, Shanghai seeks to create a seamless and hassle-free experience for visitors arriving in the city.
Moreover, Shanghai plans to bolster its reputation as a top destination for inbound tourism by introducing various initiatives.
These include the development of world-class waterfront spaces along iconic water bodies such as the Huangpu River and Suzhou Creek, as well as showcasing popular art exhibitions, cultural events, and concerts that showcase the city's vibrant cultural scene.
In a strategic move to showcase China's diverse landscapes, Shanghai is looking to collaborate with provinces, cities in the Yangtze River Delta region, and partner regions to offer international travelers a glimpse into the country's rich history and natural beauty.
Furthermore, Shanghai intends to tailor its communication strategies to cater to different types of tourists, thereby enhancing its visibility and appeal to a broader audience.
By adopting targeted marketing approaches, the city aims to raise its profile on the global stage and attract a more diverse range of visitors, further solidifying its position as a top destination for international tourism.
Source: Shanghai Observer
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