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Having won the bid to be the sole furniture supplier for the 2008 Beijing Olympic Games, Hong Kong Royal Furniture Group is in top gear expanding its production capacity and implementing new marketing strategies.

"According to the contract with the organizing committee of the 2008 Beijing Olympic Games, we will supply more than 100,000 pieces of furniture, of the highest standard, for the grand event. We have to gear up," said Gary Ma, president of the furniture firm.

Headquartered and listed in Hong Kong, the company, with its key production base in the Pearl River Delta cities of Zengcheng and Dongguan in Guangdong, is a leading furniture supplier in China.

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He said his firm has recently put into use a new production base in the Pearl River Delta region and will continue its strategy of focusing on innovative design, quality and brand building.

The products designed for the 2008 Beijing Olympic Games will be available in early August.

"We cherish the reputation as the exclusive furniture supplier for the Olympic Games and we will step up our efforts to guarantee timely delivery and quality of our products," Ma said.

The fact that Royal Furniture's products are more environmentally friendly than the standard set by the Olympic Games has been a trump card for his firm to beat off the numerous competitors at home and abroad in the nine-month bidding process, he said.

"The success also speaks volumes about the achievements we have made in innovation and brand building in the past few years."

He said Royal Furniture has been focusing on innovative design, quality products and brand building since its foundation in 1994, citing as an example its strategy to collaborate with Italian designers and home-grown experts from leading universities in furniture design.

"We own a very large number of patented designs with over 120 prototypes," Ma said.

The strategy to invite Rosamund Kwan, a globally renowned Hong Kong movie star, to become its image ambassador and to open chain stores across the nation has helped the firm build up its brand, he said.