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By Ma Ruiguang and Jia Bingwei (China Daily)
Updated: 2007-08-02 17:11

4. Create a media event: Hengyuanxiang is a master in this. What should the Chinese delegation wear at the opening? Hengyuanxiang launched a dress design contest globally. A simple commercial plan like this can become a news event and attract a lot of eyeballs.

5. Create China elements: Lining has released sports shoes in the shape of a Chinese bow and Nike used the China Red color in its products, while sports shoemaker Voit designed the China Impression series. All these products use China concepts like color, calligraphy, painting, and legends. As China becomes the focus of the world during the Games, China concepts are likely to become popular too.

6. Add some entertainment factors: During the Athens Games in 2004, Netease.com built a Sports Dream World theme park covering over 10,000 square meters and won applauses from many Chinese.

7.Have some interaction with society: Olympic Games can be seen as a relation marketing platform, with so many relations among governments, enterprises, the media, social communities, consumers, and manufacturers. These groups can be all used as a platform to demonstrate products of clothes manufacturers. Even if athletes do not wear your suits, ordinary people may do so.

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