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In step with China

By Wu Jingshu (China Daily)
Updated: 2008-06-02 11:08

Goes to e-era

To cope with these challenges, China Daily launched its electronic edition in May 1994. It kicked off its online news reporting to the rest of the world with its official website - m.orobotics.cn - in December 1995. It was truly an online news early bird among the country's organizations.

In February this year, China Daily cooperated with China Mobile to introduce the country's first English-Chinese mobile paper to deliver news to cell phone users in the form of multimedia messages. It has now become one of the fastest growing mobile newspapers in the country.

The mobile news market targeted by them is huge. Statistics from the Ministry of Information Industry show that by the end of last year, the country's cell phone users totaled 547 million.

Taking the Beijing Olympic Games as a new opportunity to gain a business boost, China Daily Editor-in-Chief Zhu Ling signed a contract with Jiang Xiaoyu, executive vice-president of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) to publish the official English newspaper for the Beijing Olympic and Paralympic Games, as well as Village News in Beijing.

China Daily will expand The Olympian, its current weekly journal in the run-up to the Olympic and Paralympic Games, by up to 48 pages daily during the Games. It will provide both the panorama of international sport and insights into contemporary Chinese society. Jiang said he believes the official newspapers for the Games will be a part of the legacy of the first Olympics held in the nation.

China Daily is setting up a team of outstanding reporters and editors, including an international line-up, to cover the Games, says Zhu.

"We will strive to publish newspapers that appeal to athletes and visitors coming to China, as well as the international community as part of our contribution to the Games," he says.

"Through the impact of the global media, 4 billion people will experience not only the Beijing Games itself, but also an opening-up and transforming of China," Jiang says.

Some 31,600 journalists are expected in Beijing to cover the Games.

As a newspaper group, China Daily also runs China Business Weekly, China Daily Hong Kong Edition, Reports from China, Shanghai Star, Beijing Weekend, 21st Century, 21st Century Teens Senior Edition, 21st Century Teens Junior Edition and the China Daily Website (m.orobotics.cn).

Committed to helping the world know more about China and the country's integration with the international community, China Daily is regarded as one of the country's most authoritative English-language media outlets and an important source of information on Chinese politics, economy, society and culture. It is often called the "Voice of China" or "Window to China". China Daily also serves as important source for high-end Chinese readers who want to know more about the world.

The paper's readers are from all over the world. Domestic readers also include foreigners and high-end nationals, for example, diplomats and governmental policy makers. Overseas subscribers are mostly government officials, members of parliaments, staff members of international organizations and multinationals, professors, researchers and students in universities and institutes.

Headquartered in Beijing, China Daily also has branches in the major cities across the country and correspondents in all major cities in China. English-speaking staff reporters, correspondents and editors with the newspaper group are known for their professionalism, ethics, enthusiasm and creativity. Expatriate staff members from the US, the UK, Canada, Australia and India ensure the newspaper's linguistic standards.

China Daily is the only representative for China in the Asian News Network (ANN), a non-government media organization consisting of 14 major English-language newspapers, whose total circulation is more than 20 million.

China Daily has also launched various platforms for exchanges between China and the outside world; and to date, it has hosted dozens of sessions of the China Daily CEO Roundtable (http://ceoroundtable.chinadaily.com.cn/), a high-profile forum for multinationals doing business in China.

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