|
|
NPC & CPPCC Annual Sessions > Biz & Economy > News
|
China Eastern looks to the Web for future growthBy Wang Ying (China Daily)
Updated: 2009-03-11 08:00 If there is a magic pill that can cure the ills of beleaguered China Eastern, or any of the other State-owned airlines of China, it is in cyberspace.
Sound presumptuous? Listen to Liu Shaoyong, the white knight brought in from China Southern to save China Eastern.
Liu pointed out that online travel service providers Ctrip and eLong have largely usurped the sales initiative from the airlines and taken the lion's share of profits through their ticket-booking services. "The person I'd like to meet most is Mr (Jack) Ma (founder and chairman of China's e-commerce behemoth Alibaba) to tap his brain on how we can upgrade our information technology to compete on the Internet," Liu said. Industry experts said they expect that Liu will speed up China Eastern's online booking service as a main thrust to invigorate the debt-ridden airline following a high-profile announcement of massive cost cuts and route restructuring. The three major Chinese airlines, including Air China, have their own electronic platform for e-ticket sales. But their facilities lack the popularity and efficiency of those operated by the market leaders, particularly Ctrip and eLong. "I can fully understand why Liu would want to meet Ma," said Mao Ang, an analyst with China Galaxy Securities. "There is much he could learn." According to a report about airlines' direct marketing on websites conducted by iResearch, a customer behavior research organization, 79.6 percent of tickets were booked through agents in China in 2007, with the rest sold by the airlines. In other markets, only about 40 percent of tickets are booked through the Internet. "For every ticket sold through its system, Ctrip will fetch 50 yuan, or about 10 percent of a ticket's entire cost on average," said Yao Jun, an analyst with China Merchants Securities. To reclaim lost territory from the well-entrenched online ticketing agents would require a large investment in technology, personnel and, more importantly, marketing. "I see a growing online booking percentage through Ctrip and other portals," Yao said. After years of marketing, these portals have developed a broad customer base. Apart from flight information, online travel booking services also provide hotels and travel packages both home and abroad. "Unless airlines provide a higher discount or value-added service, and make the market recognize China Eastern's branding, it is very difficult to persuade the target passengers to quit online booking," Mao said. "The establishment of an online booking system requires innovation and customer recognition. I don't see a bright market prospect if China Eastern only provides its own flight information," Mao added.
Liu also noted that China Eastern is seeking opportunities to join a suitable international airline alliance. A specialized organization is evaluating the top three airline alliances and trying to fit the most suitable one for China Eastern. Currently, both Air China and China Southern have joined international alliances, or Star Alliance and Sky Team Alliance, respectively. Since joining the Sky Team Alliance, China Southern's flights to Amsterdam from Beijing have started to make a profit. The same route used to lose China Southern above 100 million yuan annually.
|
||||||
       |
主站蜘蛛池模板： 绝对真实偷拍盗摄高清在线视频 | 欧美一级永久免费毛片在线 | 国产日韩欧美一区 | 日本人成免费大片 | 在线亚洲精品国产波多野结衣 | 精品一区二区三区在线视频 | aaa级毛片 | 欧美一区二区视频在线观看 | 黄.www| 亚洲综合视频在线观看 | 日本黄色免费大片 | 美国免费一级片 | 日本免费一区二区三区毛片 | 欧美精品专区55页 | 伊人成人在线视频 | 国产成人精品午夜在线播放 | 一本色道久久综合亚洲精品 | 欧美日韩一区二区三区视频在线观看 | 亚洲精品综合一区在线 | 黄色在线视频网 | 亚洲精品一区二区三区www | 亚洲欧美一级久久精品 | 久久久久久久久久久大尺度免费视频 | 黄色免费看片网站 | 日韩欧美毛片免费观看视频 | 亚洲一区二区三区四区五区六区 | 欧美一级毛片特黄黄 | 亚洲综合日韩欧美一区二区三 | 成人在线免费视频 | 久久亚洲私人国产精品va | 天堂精品高清1区2区3区 | 性做久久久久免费观看 | 日本人成在线视频免费播放 | 免费看一毛一级毛片视频 | 日韩一区二区不卡中文字幕 | www.成人网| 免费在线观看a级片 | 中文字幕在线免费观看 | 毛片免费观看日本中文 | 国产精品爱久久久久久久三级 | 久久国产精品视频一区 |
