![]() ![]() ![]() |
![]() NPC & CPPCC Annual Sessions > Biz & Economy > News
|
China Eastern looks to the Web for future growthBy Wang Ying (China Daily)
Updated: 2009-03-11 08:00 If there is a magic pill that can cure the ills of beleaguered China Eastern, or any of the other State-owned airlines of China, it is in cyberspace.
Sound presumptuous? Listen to Liu Shaoyong, the white knight brought in from China Southern to save China Eastern.
Liu pointed out that online travel service providers Ctrip and eLong have largely usurped the sales initiative from the airlines and taken the lion's share of profits through their ticket-booking services. "The person I'd like to meet most is Mr (Jack) Ma (founder and chairman of China's e-commerce behemoth Alibaba) to tap his brain on how we can upgrade our information technology to compete on the Internet," Liu said. Industry experts said they expect that Liu will speed up China Eastern's online booking service as a main thrust to invigorate the debt-ridden airline following a high-profile announcement of massive cost cuts and route restructuring. The three major Chinese airlines, including Air China, have their own electronic platform for e-ticket sales. But their facilities lack the popularity and efficiency of those operated by the market leaders, particularly Ctrip and eLong. "I can fully understand why Liu would want to meet Ma," said Mao Ang, an analyst with China Galaxy Securities. "There is much he could learn." According to a report about airlines' direct marketing on websites conducted by iResearch, a customer behavior research organization, 79.6 percent of tickets were booked through agents in China in 2007, with the rest sold by the airlines. In other markets, only about 40 percent of tickets are booked through the Internet. "For every ticket sold through its system, Ctrip will fetch 50 yuan, or about 10 percent of a ticket's entire cost on average," said Yao Jun, an analyst with China Merchants Securities. To reclaim lost territory from the well-entrenched online ticketing agents would require a large investment in technology, personnel and, more importantly, marketing. "I see a growing online booking percentage through Ctrip and other portals," Yao said. After years of marketing, these portals have developed a broad customer base. Apart from flight information, online travel booking services also provide hotels and travel packages both home and abroad. "Unless airlines provide a higher discount or value-added service, and make the market recognize China Eastern's branding, it is very difficult to persuade the target passengers to quit online booking," Mao said. "The establishment of an online booking system requires innovation and customer recognition. I don't see a bright market prospect if China Eastern only provides its own flight information," Mao added. Liu also noted that China Eastern is seeking opportunities to join a suitable international airline alliance. A specialized organization is evaluating the top three airline alliances and trying to fit the most suitable one for China Eastern. Currently, both Air China and China Southern have joined international alliances, or Star Alliance and Sky Team Alliance, respectively. Since joining the Sky Team Alliance, China Southern's flights to Amsterdam from Beijing have started to make a profit. The same route used to lose China Southern above 100 million yuan annually.
|
主站蜘蛛池模板: 国产成人tv在线观看 | 免费在线看a | 最新中文字幕一区二区乱码 | 在线视频一区二区 | 国产欧美日韩在线观看一区二区三区 | 国产高清无专砖区2021 | 欧美在线一区视频 | 欧美一区二区三区在线观看免费 | 在线观看免费精品国产 | 国产高清一区二区三区视频 | 99国产精品免费视频观看 | 特级黄色毛片在放 | 日韩免费精品一级毛片 | 一级片图片 | 日本久久99 | 国产精品成人在线播放 | 青青草国产免费一区二区 | 国产美女精品在线 | 一级a爰片久久毛片 | 成年免费网站 | 三级在线网站 | 成人毛片免费在线观看 | 九九色综合 | 精品少妇一区二区三区视频 | 欧美成人综合在线观看视频 | 黄色美女视频免费 | 精品欧美一区二区在线观看欧美熟 | 国产精品不卡 | 中文字幕av一区二区三区 | 天堂亚洲网 | 免费看一毛一级毛片视频 | 国产三级精品三级国产 | 在线国产一区二区 | 日本网址在线观看 | 亚洲高清二区 | 一区二区三区在线播放视频 | 国产xvideos国产在线 | 偷自拍| 国产精品亚洲精品久久成人 | 亚洲天堂2015| 精品久久久影院 |