www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

SANY looks to make heavy impact

Updated: 2011-08-05 17:35

By Tan Yingzi (China Daily)

  Comments() Print Mail Large Medium  Small 分享按鈕 0

SANY looks to make heavy impact

Tang Jianguo, president of SANY America, says private companies can better serve the overseas market than State-owned ones.[Photo / China Daily]

PEACHTREE CITY, Ga. - In the Peachtree City Industrial Park, the construction of a huge manufacturing compound is near completion. The innovative and modern facility, called "The Wave", has already become SANY Heavy Industry Company's statement of its commitment to the US market.

As the largest heavy equipment manufacturer in China, SANY, which recently placed in the Financial Times Global 500 List, is seeking an ambitious goal.

The $60 million project will be the headquarters of SANY America, the subsidiary of the Chinese company. The new campus will house SANY America's research and development team as well as a 360,000 square foot manufacturing area for the company's high-end concrete pump trucks and crawler cranes.

"After the company went public in 2003 on the Shanghai Stock Exchange, we entered a new phase of development which required us to explore more resources worldwide," Tang Jianguo, president of SANY America, told China Daily in his temporary office near the campus.

"We, of course, look at the United States, because it is the home to the leading heavy equipment manufacturers and it has the best technology, talent and market. And eventually the whole company can benefit from the US investment, upgrading our technology and management level and gaining more access to international market."

In 2006, SANY President Liang Wengen and other executives spent three weeks in America to study the market.

After visiting clients and talking with several local governments, they decided to set up their American branch in Georgia due to its central location, low cost of business operation and convenient transportation.

According to the agreement with the local government, SANY will invest in 228 acres and more than $100 million to create and establish a state-of-the-art manufacturing facility constructing and engineering SANY products for the North America market.

It is expected to create about 600 jobs for the local people.

SANY America currently employs 108 people and expects to double its staff members by the end of 2012.

Though the welcoming local government gives a lot of assistance to the Chinese company, Tang, who holds a MBA degree from a British university, found it very tough in the beginning to do business in a foreign country, especially when dealing with the complicated state or federal laws.

"It is really a new thing for Chinese enterprises to invest overseas and we can hardly follow any model," he said.

The company met a problem when it wanted to add a dormitory building on the manufacturing compound, which was "very normal" in China, Tang said, but in the US, it would involve the change of the purpose of the land use.

The president hired a lawyer, spent four months and attended three public hearings to go through the "exhausting" procedure.

"We had thought it would be very easy to change it (the purpose of the land use) as we do in China," he said.

"It takes time for us to get to know the US business practice."

Another problem for SANY America is branding as the Chinese manufacturer is still not a familiar name to the US dealers.

"We need people here to know us," Tang said.

His branding plan will include attending large exhibitions, participating in the government procurement bidding and sponsoring charity events.

Despite the tough start, Tang believes SANY America will be a success in the US market with SANY's strong research and manufacturing ability. In addition, he said that private companies like SANY can better serve the overseas market than the State-owned ones because they may respond faster to market demand.

The head of the American branch believed that SANY's global expansion will accelerate the company's development.

"Presently, we rank 431st on the list (FT Global 500) and we project that placement to move much, much higher as our new R&D and manufacturing facility comes online in Peachtree City," he said in the company's news release.

Many people believe that localization is the key to success in an overseas market, but Greg Trainer, vice-president of SANY America's Crawler Crane Division, said it is also important to have a strong Chinese leadership at an overseas branch which can have solid communication with the headquarters.

Trainer, who used to work for a Japanese automaker, knows how adaptive American workers can be in a totally foreign culture.

"Chinese companies should be willing to pay American professionals world-class price in order to get the best employees," he told China Daily.

"As long as the company is moving very fast, people will join you."

Citing that SANY has grown at an annualized rate of 50 percent for the past decade, he believed that it can enter into the top 100 companies measured in terms of market capitalization within the next three to five years.

"SANY has the formula for success in the American heavy equipment industry," he said in a recent news release.

In order to help American workers enhance the understanding of the company culture and build a tie with China, everyone, including the receptionists, will have a two-week tour to the Chinese headquarters in Changsha, Hunan province, and some famous historical sites.

He praised SANY for picking a right time to enter the US market.

"It is the best time to enter the US market for Chinese companies," he said. "In Atlanta, other Asian companies, such as Japanese ones, are suffering a lot from the financial crisis, and the local government is eager to get new investment and create new jobs. The general public is very welcoming towards foreign investors now."

China is Georgia's second-largest export destination behind Canada at $2.39 billion in 2010, growing 632 percent over the last decade, according to the latest report from US-China Business Council.

SANY is the third major Chinese company to build operations in the US, following a food machinery producer and an electrical products manufacturer.

主站蜘蛛池模板: 免费一看一级毛片全播放 | 一级欧美 | 男女上下爽无遮挡午夜免费视频 | 亚洲精品天堂在线观看 | 国产成人午夜性a一级毛片 国产成人午夜性视频影院 国产成人香蕉久久久久 | 成年网站免费视频黄 | 亚洲欧美日韩综合久久久久 | 亚洲精品第一第二区 | 美女被免费视频网站a国产 美女被免费网站视频软件 美女被免费网站在线软件 美女被免费网站在线视频软件 | 成人一级片在线观看 | 欧美成人性色大片在线观看 | 一区二区三区不卡视频 | 欧美一级特黄高清免费 | 欧美高清一区二区三区欧美 | 美国一级毛片oo | 国产成人女人在线视频观看 | 日本亲子乱子伦视频 | 欧美日韩 在线播放 | 欧美午夜三级我不卡在线观看 | 日本黄色大片在线播放视频免费观看 | 国产一区中文字幕在线观看 | 一级毛片成人午夜 | 欧美色v | 国产午夜人做人视频羞羞 | 亚洲免费成人在线 | 亚洲视频三级 | www.夜夜骑.com | 99色视频在线观看 | 国产精品影视 | 国产天堂在线一区二区三区 | 中国国产一级毛片视频 | 视频三区精品中文字幕 | 国产一级视频久久 | 妖精www成人动漫在线观看 | 亚洲久久网| 欧美男人操女人 | 欧美日韩久久 | 欧美笫一页 | 老色99久久九九精品尤物 | 天堂8中文在线 | 91最新网站免费 |