www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Broadcasting's big challenges

Updated: 2011-12-27 10:02

By Gao Yuan (China Daily)

  Comments() Print Mail Large Medium  Small 分享按鈕 0

Broadcasting's big challenges

The TV website tudou.letv.com, jointly produced by tv.letv.com and www.tudou.com. Internet and online companies are expected to make money in diverse ways after being integrated with the country's telecommunication and broadcasting networks.?[Photo / China Daily]

Some observers fear TV companies will lose out as telecoms and the Internet face integration

BEIJING - The broadcasting industry could face more opportunities than challenges as the government pushes the integration of Internet, telecommunication and broadcasting networks in the coming years.

Companies in the broadcasting industry could gain profit through more diversified ways after the integration of the three networks, said Yang Mingpin, vice-director at the development and research center of the State Administration of Radio, Film and Television (SARFT).

Broadcasters have to seek new business models that underline the advantages of the industry before the next step of integration begins, according to industry insiders.

Broadcasting's big challenges

The list of the second batch of pilot cities of the three-network integration could come out by the end of the year, reported the Economic Observer in October. China initiated the first step of the integration test in July 2010, when 12 cities were put on trial, including Beijing, Shanghai and Xiamen.

"The biggest advantage for the broadcasters is that they are the generators of the content," said Chen Tao, an analyst at Roland Berger Strategy Consultants. "But they are going to need a bigger stage to display the content. Broadcasters desperately need to introduce new technology and services from other industries."

The total revenue of China's radio and TV industry was 210 billion yuan ($33 billion) in 2010, up by 26.1 percent from a year before, said the research website SARFT.net, adding that three media groups have seen revenues of more than 10 billion yuan.

Although Huang Shengmin, dean of the advertising college of the Communication University of China, expected annual advertisement revenues for large TV stations such as China Central Television to hit 50 billion yuan over the next two to three years, the broadcasters will feel dwarfed compared with the nation's telecom giants.

China Telecom Corp Ltd, one of the three telecommunication conglomerates, posted operating revenue of 219.8 billion during the same period.

"The one-way propagation method is dying. TV programs should be transmitted in a more dynamic way that emphasizes interaction between the broadcaster and receiver," said Wang Mingxuan, chief operating officer of Beijing Shandong Technology Ltd, a company best known for its Dopool-series mobile TV software.

Some people are worried the industry could be severely affected after online media and telecom operators link up. They fear traditional broadcasters will struggle to survive.

It's obvious that the integration project will break down the barriers between the three industries. Traditional broadcasters are going to face challenges from outside the industry, such as online video-sharing websites, according to Lin Qijin, an analyst at SARFT.net.

Broadcasters are losing TV viewers in an unprecedented amount. Statistics from iResearch Consulting Group show that the usage rate of TVs in Beijing dropped to 30 percent in 2010 compared with 70 percent three years ago.

"The online video business is maturing as Youku.com Inc, Tudou.com and Sina.com lead the industry while Ku6.com and PPLive follow," Lin said.

Internet-based video services could generate profits in the next three to five years because of the large number of users, Wang from Shandong Technology said.

It seems a good idea for TV broadcasters to team up with video providers on the Web as the traditional TV set becomes "an old-fashioned way" to receive information.

The number of China's Internet users hit 485 million by the end of June, data from the China Internet Network Information Center showed.

In contrast, the nation had 247 television stations covering 97.6 percent of the population by the end of 2010, according to statistics from the National Bureau of Statistics.

In the third quarter, online advertisements helped to generate 1.48 billion yuan of revenue, up by 139 percent compared with the same period of 2010. All the earnings were collected by Internet video websites, including the websites that provide live TV signals, according to Yang from SARFT.

Officials from SARFT said it is not a problem if radio and TV signals will not be transmitted on broadcasting networks after the integration.

"New broadcasting channels, such as Internet protocol television (IPTV), are not regulated by SARFT," said Huang Qifan, deputy-director of the national management service of radio and television satellite direct broadcast at SARFT.

"Although we are capable of building an IPTV network, the cost is high and not economic for us," he said.

However, broadcasters are fully intent on building their own next-generation networks despite the fact that telecom operators and online video distributors had their networks fully established years ago.

Most of the work in building the broadcasting network will be performed by China's only live-broadcasting satellite, Zhongxing No 9.

With the help of the satellite, a new-generation of TV set-top boxes could also be used as mobile phones once a SIM card is inserted. The mobile signal could cover the region without the use of base stations, said Huang, adding that it would be "the best way" to cooperate with telecom operators.

主站蜘蛛池模板: 精品国产一二三区 | 国产一级一级一级成人毛片 | 亚洲男人的天堂成人 | 在线免费国产 | 欧美色xxx| 黄到让你下面湿的视频 | 天堂一区二区在线观看 | 怡红院色视频在线 | 国产大臿蕉香蕉大视频女 | 日韩18在线观看地址 | 欧美日韩永久久一区二区三区 | 久久久久网站 | 精品国产日韩亚洲一区二区 | 77yyxf影音先锋 | 久久国产精品国产精品 | 国产精品久久久久9999小说 | 国产亚洲综合精品一区二区三区 | 国产精品久久久久久久久久直 | 久久久久久久免费 | 久久99精品九九九久久婷婷 | 欧美三级美国一级 | 国产高清一 | 亚洲rct中文字幕在线 | 欧美日韩在线国产 | 成年人毛片视频 | 亚洲欧美日韩精品在线 | 国产伦久视频免费观看视频 | 国产成人精品亚洲777图片 | 欧美另类视频一区二区三区 | 扒开双腿猛进入爽爽在线观看 | 久久精品国产精品亚洲综合 | 91小视频在线观看免费版高清 | 奇米888四色在线精品 | 欧美一级片免费观看 | 美女黄页黄频 | 在线看片日本 | 国产成人精品永久免费视频 | 96精品视频在线播放免费观看 | 可以看的毛片网站 | 亚洲成人在线播放视频 | 99精品欧美|