www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

chinadaily.com.cn
left corner left corner
China Daily Website

Sales of outdoor sporting products may surge

Updated: 2012-08-10 10:21
By Wang Zhuoqiong ( China Daily)

Sales of outdoor sporting products may surge

Visitors look at backpacts at the Asia Outdoor Trade Fair in Nanjing, Jiangsu province, July 16. [Photo/Xinhua]

Sales of outdoor sports products such as clothing, footwear and camping products in China are expected to continue growing, as they get boosts from the increase of vehicle ownership and the popularity of outdoor activities.

In 2011, the value of retail sales of outdoor sports products in China reached 10.76 billion yuan ($1.69 billion), an increase of 50.91 percent from the previous year.

Sales reached 3.65 billion yuan in 2008, when Beijing hosted the Olympic Games, according to an industry report published by the China Outdoor Commerce Alliance.

Retail sales of outdoor products have kept an annual growth rate of more than 40 percent in the past five years. This year the growth rate is expected to slow down to 20 to 30 percent, said Zhang Heng, general manager of Sanfo Outdoor Product Co Ltd, a retailer of outdoor sports products in China.

Domestic brands' sales are now rivaling foreign brands, which used to dominate.

The number of domestic brands last year increased to 350, up 52.84 percent, while the number of foreign brands is 367, an increase of 12.92 percent.

Sales of outdoor sporting products may surge

Outdoor sports products at the Asia Outdoor Trade Fair in July in Nanjing, Jiangsu province. The industry has seen an annual growth rate of 40 percent in the past five years. [Photo/China Daily]?

The outdoor sports industry has tremendous potential, Zhang said. China will need at least 10 years to catch up with developed countries' level of participation in outdoor sports, he added.

His company has taken its business from being located in a shabby shop next to the east gate of Peking University to having nearly 30 retail stores in 10 major cities in only 15 years. The company sells foreign and domestic brands of various outdoor products.

Sanfo sold more than 200 million yuan worth of goods in 2011. Its revenue and profit have both increased 30 percent year-on-year.

Thanks to burgeoning demand, China has become a major emerging market for international outdoor sports brands. About 75 percent of the top foreign brands have a presence in China. Zhang said clothes brands from North America and footwear brands from Europe have so far dominated the market.

Li Changfa, COCA secretary-general, said rising incomes and vehicle ownership have given people more spare time and brought urban dwellers closer to nature.

"The increasing popularity of outdoor sports among middle-aged and even younger people reflects a change of lifestyles in China," Li said.

"Outdoor sports used to be considered crazy. But now considered as part of a healthy and positive lifestyle, something to be proud of."

Outdoor sports activities such as camping and climbing are no longer happening only in major cities.

People in second- and even third-tier cities are also experiencing outdoor adventures, as online shopping for outdoor sports products becomes an option for them, he said.

wangzhuoqiong@chinadaily.com.cn

Sales of outdoor sporting products may surge

...

...
...
主站蜘蛛池模板: 日韩免费黄色片 | 国产高清自拍 | 99精品福利视频 | 久久91精品国产91久久小草 | 91成人免费观看在线观看 | 久久生活片 | 久久99国产精品久久99无号码 | 九九精彩视频在线观看视频 | 免费一级毛片免费播放 | 国产成人综合网亚洲欧美在线 | 中文字幕精品一区二区2021年 | 性欧美videofree另类17 | 欧美做爰xxxⅹ性欧 欧美做爰免费大片在线观看 | 在线观看va | 白云精品视频国产专区 | 怡红院久久 | 世界一级毛片 | 欧美成人www在线观看网页 | 亚洲欧美日韩综合在线一区二区三区 | 久章草在线观看 | 精品国产免费第一区二区 | 欧美日韩一区二区不卡三区 | 亚洲视频在线观看地址 | 久久久久亚洲香蕉网 | 日本免费观看的视频在线 | 97成人在线| japanesevideo乱子 japanese日本tube色系 | 欧美日韩一区二区三 | 亚洲欧美中文在线观看4 | 一本色道久久综合亚洲精品高清 | 国产欧美久久久另类精品 | 久久er国产精品免费观看1 | 日本欧美一区二区三区片 | 韩国免费网站成人 | 久草热久草在线 | av毛片在线看 | 国产精品天堂avav在线 | 国产91区| 69凹凸国产成人精品视频 | 免费看特黄特黄欧美大片 | 国产成人精品久久一区二区三区 |