www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Changan's big push overseas

By Hu Haiyan and Tan Yingzi | China Daily | Updated: 2013-03-13 16:53

Changan's big push overseas

Changan Automobile expects to generate 5 percent of its overseas revenue from the US and Europe by 2017. [Photo / China Daily]

Forced to look abroad, the Chongqing automaker is hoping its latest sedan sells well

Amid the dazzling cars and models at the Frankfurt Auto Show in September 2011, the Changan Sense concept sports car caught attention for its sleek, curvy lines, aggressive body frame and its affordable price tag.

At the show, the buzz question was "What is Changan doing with this?" Few companies in China can match Chongqing Changan Automobile Co Ltd, one of the largest domestic auto manufacturers, in terms of affordability, but it had yet to crack the overseas markets despite aspirations to become a mid to high-end maker of cars.

This month, Changan is coming out with its response in the form of the Raeton, a mid-end, four-door sedan that will sell for 180,000 yuan ($28,926) in the United States and Europe to compete against other large family cars such as the Volkswagen Passat.

"Till now, most of our vehicles were sold in low-end markets across the world. The Sense and the Raeton represent our ambitions and attempts to move into the high-end market," says Zhu Huarong, vice-president of Changan who is in charge of the company's overseas business.

"Moving to the high-end world" is what many of China's automakers call looking abroad, where it has an easier chance of selling its cars because of rising competition in their home market, the largest in the world. The nation's auto market is slowing, however, with domestic passenger car sales rising less than 7 percent last year.

Changan's big push overseas

Jia Xinguang, an independent auto analyst in Beijing, says due to overcapacity in China's automobile industry and decreasing demand, automakers are being forced to look overseas.

"The competition in China's automobile industry is kind of a global war, and grabbing market share from overseas regions is necessary for domestic automakers," Jia says.

To gain a foothold in overseas markets, Changan is preparing for big things, such as introducing its Raeton model.

"Changan aims to be the best automobile company in the world. So far, our major overseas markets are Africa and Southeast Asia. To become a global automobile giant, it is important for us to expand our presence in developed nations and make mid and high-end vehicles," says Zhu from Changan's headquarters in Chongqing municipality's Jiangbei district.

He says the company expects its overseas markets to contribute about 30 percent of revenue by 2020. Changan expects to capture 5 percent of its overseas revenue from the US and Europe by 2017 with mostly mid to high-end vehicles. Last year, Changan's revenue reached 114 billion yuan, with overseas markets contributing about 5 percent of revenue, and made a profit of 1.6 billion yuan.

Changan is not the only Chinese automaker with its sights abroad. Yin Mingshan, president of the Chongqing Lifan Group, one of the largest automobile and motorcycle makers, says sales in the US and Europe are expected to increase to 20 percent by 2015 from less than 10 percent at present.

Chinese auto analysts are putting up red flags warning that the future of the Chinese auto industry is fraught with risks and difficulties. Many of them, including Jia, say it's very hard for China's companies to enter developed countries since the auto industries there are developed and mature.

"But the emerging markets like Russia and Brazil grant many opportunities for Chinese automobile makers because these customers are not addicted to Western brands," he says.

Zhu, like many of the executives of China's automakers, warns that its overseas market expansion is not going to be easy.

"We decided to expand overseas markets as they offer higher profit margins even though there are stiffer challenges from an appreciation of the yuan, which will affect our exports, and increasing labor costs in the US compared to China. It calls for great efforts from me and the company to achieve success overseas."

He says for the brand to go overseas, two key steps are required.

"We will first enter the less developed overseas markets where brand operation costs are relatively lower compared with the US and EU markets," says Zhu. "After gaining enough brand recognition, we will venture into developed markets such as the US and the EU."

Changan now distributes its products through more than 2,000 of its sales offices across more than 30 countries and regions. The group plans to set up factories in Brazil and Russia this year, Zhu says.

Looking back over his 27 years of experience in the auto industry, he says his most fulfilling moment was seeing Changan produce its own branded cars in 2009.

Previous Page 1 2 Next Page

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 成人免费网站视频 | 国产精品亚洲综合天堂夜夜 | 亚洲在线视频网站 | 欧美视频一区二区三区 | 午夜在线播放免费人成无 | 久草手机在线播放 | 中国一级毛片在线观看 | 久久精品女人毛片国产 | 国产三级一区二区 | 日本一级毛片片在线播放 | 欧美成人tv在线观看免费 | 成年片免费网址网站 | 九九久久精品视频 | 手机看片神马午夜 | 韩国一级黄色大片 | 国产精品毛片在线大全 | 视频一区在线播放 | 欧美成人手机视频 | 国产91久久最新观看地址 | 亚洲最新网址 | 国产成人免费观看在线视频 | 99久久精品国产9999高清 | 国产玖玖在线观看 | 国产精品毛片在线更新 | 视频一区二区在线 | 中文字幕一区二区在线播放 | 日韩久久一级毛片 | 久久精品在线免费观看 | 永久精品免费影院在线观看网站 | 99免费在线视频 | 成年男女拍拍拍免费视频 | 欧美久久久久久久久 | 欧美精品xx | 国产成人教育视频在线观看 | 久久久一本精品99久久精品66 | 色老头一区二区三区在线观看 | 99在线免费观看视频 | 99久久精品免费观看国产 | 黄色美女网站免费 | 欧美一二三 | 一级黄色毛片播放 |