www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Turning and facing the change

By Chen Yingqun | China Daily | Updated: 2013-08-12 13:39

Communication and marketing have changed dramatically since Fleurot's early days in the business and he has embraced new technology. "My generation, when we started to work, we had no mobile phone, no Web, nothing," he says. "Now we have a lot. I think we have to learn how to use these tools in an efficient way. I've been interested in technology all my life. It's natural for me to be interested in technology anyway."

Technology has reduced the power of traditional media and put it in the hands of different people and communication platforms, according to Fleurot.

"Now it is very different, because you can do it on the Web and reach a large audience almost with no cost, if you have a very interesting blog or a lot of followers and fans. That's a huge difference," he says.

Companies have to engage their audience in a different way, he adds.

"Today you have less control, because people are having conversations, on your ground, on your brand, on your company," he says. "You have to engage with them, which means you have to be part of the conversation."

The first step is listening to these conversations and then deciding which are the most influential voices, Fleurot says. This used to be easy because it was limited to traditional media - television, newspapers and magazines - but today the options are far larger and more diverse.

Speed of communication has changed drastically too and companies have to react, adds Fleurot. "I would say transparency is also a new law," he says. "People can have access to all kinds of information, so trying to hide something I think is the wrong strategy."

Companies should have a clear idea of what they will say and communicate it quickly in the event of a public relations problem, he adds.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 国产精品久久久久久久久久久威 | 美女被免费网站在线视频软件 | 精品国产一区二区三区不卡 | 精品视频在线观看 | 在线观看视频中文字幕 | 欧美特黄一级高清免费的香蕉 | 亚洲 欧美 激情 另类 自拍 | 1717she国产精品免费视频 | 国产成人毛片精品不卡在线 | 成年人一级片 | 亚洲视频自拍 | 久久99热只有视精品6国产 | 亚洲图片视频在线 | 日韩高清一区二区 | 成 人 黄 色 免费播放 | 成人一级黄色毛片 | av成人天堂| 女初高中福利视频在线观看 | www.欧美成人 | 成年人在线免费网站 | 黄色免费看片网站 | 性欧美巨大的视频 | 毛片免费视频 | 亚洲性在线观看 | 在线视频观看国产 | 91精品最新国内在线播放 | 久久99精品久久久久久久野外 | 超清首页 国产 亚洲 丝袜 | 日本一级毛片中文字幕 | 欧美激情国内自拍偷 | 国产成人综合高清在线观看 | 午夜精品同性女女 | 欧美日韩加勒比一区二区三区 | 免费区欧美一级毛片精品 | 在线a毛片免费视频观看 | s8国产成人精品视频 | 美女流白浆网站 | 日本特级淫片免费看 | 日韩理论视频 | 欧美日韩国产亚洲一区二区三区 | 美女视频黄a视频免费全程 美女视频黄a视频免费全过程 |