www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Here's cheers to shared and valued vinery

By Loraine Tulleken | China Daily | Updated: 2013-08-19 06:39

Much has been made of Perfect China Co Ltd's recent investment in South Africa's wine industry, but little has been said of the friendship that took about six years to evolve first into a joint business venture last year and now the Chinese purchase of the 25-hectare Val de Vie vineyard in the Western Cape.

Hein Koegelenberg, chief executive officer of Leopard's Leap Wines, and Woo Swee Lian, Perfect China's president, stress that their business dealings are steeped in respect and trust between their families. They are also both deeply committed to the principles of social responsibility.

Here's cheers to shared and valued vinery

The business partnership between Hein Koegelenberg of Leopard's Leap Wines (right) and Woo Swee Lian of Perfect China Co Ltd has brought both sides profits and opportunities. [Photo / Provided to China Daily]

Theirs is a story that underlines the importance of relationships when doing business. China, more than any other country, requires a high level of trust and shared values, Koegelenberg says.

They first met when he was developing export opportunities in China, he says.

"When I started Leopard's Leap the aim was to focus on world distribution, so when the bottom dropped out of the US economy it made sense to look east."

Here's cheers to shared and valued vinery

Now Leopard's Leap and La Motte, of which Koegelenberg is also CEO, are estimated to account for about 10 percent of South African wine exports to Asia. Part of his strategy to increase market share included an agreement with the Chinese University Alumni Association in Beijing. It boasts a membership of about 30,000 corporate executives, of whom the Koegelenberg family hosted 40 last year.

Meanwhile Perfect China Co Ltd of Zhongshan, which had been incorporated in 1994, was focusing on its core business: health food, personal care, household and beauty and skin care products.

It was some years later, when Woo, a Malaysian Chinese, and his family visited the Koegelenbergs on their vineyard in the Western Cape, that he realized how closely their business principles were aligned. Hein and his wife Hanneli showed them several social responsibility projects developed through their own farm.

The one that interested Woo most was Dennegeur village. Built for farmworkers, the project includes a daycare center run by a nursery school teacher. An after-school center helps older children with their homework and additional schooling. A training center, including a library, offers development opportunities in farming as well as general life skills such as literacy and personal financial management. A clinic with a resident nursing sister serves the community, and modern sport amenities cater for all ages.

Importantly, the workers can acquire legal ownership of their comfortable homes.

Coincidentally, Perfect had helped build 100 schools in poor areas in China. The company's website declares a commitment to three management core values - humanity, conscience and compassion.

In 2011 the friends formed a joint venture - Perfect Wines of South Africa. Yangzhou Perfect, a daily necessity products company and a division of the Perfect China Group, holds 51 percent. Leopard's Leap holds the balance. The L'Huguenot brand was born and the company says it exported 2.8 million bottles of wine to China in 2011 and 2012, about a quarter of annual wine exports from South Africa to China.

Gift giving is important to Chinese people, so Koegelenberg and Woo have taken special note of this sector. The global wine market research company, Wine Intelligence, says more than half the country's wine consumption is associated with the Chinese New Year and the Mid-Autumn Festival celebrations. Wine is also often given in government and business circles and is invariably imported.

Of Perfect China's Val de Vie purchase, Koegelenberg, who is also chairman of Perfect Wines of South Africa, says: "The Chinese wine market is very important to our industry. This first Chinese investment in the South African wine lands is a clear indication of their interest in our wines. It can lead the way to a bright future for the export of South African wine to the East."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 草草影院国产第一页 | 亚洲欧美在线不卡 | 国产欧美精品三区 | 久久成人免费观看全部免费 | 日韩高清一级 | 欧美精品人爱c欧美精品 | 一区二区成人国产精品 | 黄色毛片在线 | 先锋影音xfyy5566男人资源 | 色视频在线观看免费 | 无码孕妇孕交在线观看 | 免费一区二区三区久久 | 国产精品1页 | 不卡一区二区在线 | 香蕉一区二区三区观 | 久久福利网站 | 久久精品中文字幕不卡一二区 | 国产区香蕉精品系列在线观看不卡 | 国产亚洲精品午夜一区 | 女人张开双腿让男人桶完整 | 性盈盈影院67194 | 天天爱天天做天天爽天天躁 | 99视频精品全国免费 | 日韩国产欧美在线观看 | 久草视频中文在线 | 99精品国产高清一区二区三区香蕉 | 久久影视一区 | aaaa毛片| 亚洲一区二区三区首页 | 曰本黄页 | 性夜影院爽黄a爽免费看网站 | 亚洲欧美中文在线观看4 | 久久久国产亚洲精品 | 欧美午夜精品久久久久免费视 | 日韩欧美国产一区二区三区 | 国产精品久久自在自线观看 | 欧美一及 | 精品国产高清久久久久久小说 | 亚洲欧美激情视频 | 成人毛片网站 | 青青自拍视频一区二区三区 |