www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

中文USEUROPEAFRICAASIA

NBA is leagues ahead in sports promotion game

( China Daily ) Updated: 2013-12-10 23:49:19

NBA is leagues ahead in sports promotion game

NBA player LeBron James calls young Chinese to go out for exercise in Beijing on July 27, 2013. [Photo by Cui Meng/Asianewsphoto] 

US-based sports organization has gone from one success to another in China, surprising industry observers, as Shen Jingting reports

It was a harsh winter in 1987 when David Stern, the commissioner of the United States-based National Basketball Association, flew to Beijing to ask State broadcaster China Central Television to air video clips of basketball games.

Stern promised to offer content for free, as long as CCTV agreed to open a window to the many Chinese viewers who hadn't previously enjoyed watching professional basketball competitions.

Since then, the NBA has gone from one success to another in China, astonishing many industry observers and even Stern himself. China has become the NBA's biggest overseas market, with more than 300 million basketball fans and followers.

Now, the association is aiming to turn its basket of businesses into real money.

David Shoemaker, chief executive officer of NBA China, said the company has achieved double-digit growth every year since it was established in 2008.

"We believe NBA China will maintain that momentum in the foreseeable future," said Shoemaker, in an interview with China Daily.

The NBA's expansion in the Chinese market has yet to hit a ceiling. Stern is set to step down as NBA commissioner in February, but he said that the association's development in China won't slow down after his departure.

The legendary sports leader said that he's satisfied with the NBA's achievements in China over the past 26 years. However, there is always room for NBA to grow in the country.

"We need to further increase the popularity of our game and bring its values to Chinese fans," Stern said during his latest trip to Beijing in October.

The league has sensed a new gold mine in China's huge mobile population. China has more than 1.2 billion mobile subscribers, and it's emerged as the world's biggest smartphone market.

"It's not a crisis but an opportunity as more young people turn to the digital and mobile world," Stern said. If the NBA jumps on the mobile bandwagon, the league is likely to attract more young fans and broaden its audience in China, he added.

Web games

Many recent moves have demonstrated the NBA's determination to conquer this market. NBA China has renewed its partnerships with Chinese Internet giants Sina Corp and Tencent Holdings Ltd. These alliances will help NBA game content reach a broader viewer base.

Sina has a Web page for each of the 30 NBA teams. The company has also held online sessions with Chinese NBA fans.

For its part, NBA China opened official accounts on Sina Weibo, the micro blog platform, and WeChat, a mobile chatting tool developed by Tencent. It has more than 25 million fans and followers on Sina Weibo so far.

Another way for NBA China to venture into the mobile market is to cooperate with handset manufacturers. China is a global manufacturing base for smartphones, and the country boasts many top-level mobile phone vendors such as Lenovo Group Ltd and Huawei Technologies Co Ltd.

In October, the NBA announced an alliance with the world's fourth-largest mobile phone producer, ZTE Corp, which is based in China's southern city of Shenzhen.

Under the agreement, NBA will embed tailored apps in ZTE smartphones and offer exclusive content to ZTE device users.

"The unique feature of NBA games in China is that they are, with rare exception, played in the morning," Shoemaker said. As a result, many people miss the games because they are on their way to work or school.

"I think the real opportunity for us is to get our content, whether it is live games, or highlight clips, or fun videos from the locker room, into the hands of our fans who are holding mobile handsets and tablets," Shoemaker added.

Stern said the NBA needs to put more resources into its own people so that it can take advantage of the opportunity presented by so many potential fans. A staff expansion plan is in the works.

"We have offices in Shanghai, Beijing and Hong Kong, but nothing in Harbin, or in the west, so there is an enormous opportunity. We just have to steadily grow our presence here and take advantage of that," Stern said.

Previous Page 1 2 Next Page

Most Popular
Special
...
...
主站蜘蛛池模板: 99热成人| 成人做爰视频www网站 | 在线看亚洲 | 久久精品亚洲一区二区 | 成人亚洲在线观看 | 三级做人爱c视频18三级 | 韩国巨胸女三级视频网 | 久久看视频 | 国产最爽的乱淫视频国语对 | 欧美精品片 | 爽爽日本在线视频免费 | 黄色视影| 伊人成人在线 | 亚洲免费观看视频 | 国产a视频 | 一级做a爰片性色毛片小说 一级做a爰片性色毛片中国 | 国内交换一区二区三区 | 国内精品久久久久久久星辰影视 | 国产的一级毛片完整 | 免费观看性欧美一级 | 国产一级毛片夜一级毛片 | 国产精品久久久久久久福利院 | 手机看片神马午夜 | 中日韩美中文字幕 | 久草视频免费在线观看 | 国产麻豆入在线观看 | 精品视频久久久久 | 亚洲三级精品 | 一级a俄罗斯毛片免费 | 久久久精品免费热线观看 | 国产成人精品一区二区秒拍 | 亚欧成人| 国产日产精品_国产精品毛片 | avove旗袍丝袜高跟啪啪 | 寡妇野外啪啪一区二区 | 国产欧美日韩在线观看精品 | 成人亚洲天堂 | 久久精品一区 | 欧美成人免费在线 | 国产一级毛片视频在线! | 一a一片一级一片啪啪 |