www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Spread the news - this story will run and run

By Jiang Xueqing and Zhang Lei (China Daily) Updated: 2014-03-13 15:16

Zhejiang TV produces high-quality videos that are made available via new-media providers, so it doesn't matter whether viewers watch the program on a computer or a phone, the content is always provided by the channel.

"I believe we are getting closer to a feasible operating and profit model that integrates new media. If The Voice of China became available on mobile terminals, telecom operators could charge viewers 3 yuan for a song on demand and the producers of the original content would receive 1.5 yuan from them every time the song is streamed," Cheng said.

"Complementary fusion" with new media has become a reform trend, but many industry leaders believe that a host of challenges lie ahead.

Spread the news - this story will run and run
 
Spread the news - this story will run and run
"A revolution will take place if we change our mind and let new media take the lead during the process of fusion," said China National Radio's Wang Qiu. "It will disrupt some of our operating patterns and procedures, including personnel, organizational structure and management."

He emphasized that the traditional media unit will still hold a controlling interest in the post-integration operations.

In 2013, China National Radio's operating revenue was 1.7 billion yuan. However, less than half of that figure, 800 million yuan, came from advertising; the station's shopping channel generated 700 yuan million, and new media contributed a further 200 million yuan.

"In the process of integrating with new media, we insisted on keeping the rights to program content. By keeping that in our hands, we have nothing to fear from large new-media companies," Wang Qiu said.

Changes in content

However, changes to the business model are bound to prompt changes in content to facilitate adaptation to new forms of media. According to Ma Li, one of the deputy editors-in-chief of People's Daily, traditional media should use any possible means to attract audiences by providing "down to earth" content via the latest new media and up to date tools.

In its attempt to achieve a deeper integration of print and new media, People's Daily has encountered many setbacks. According to Chen Junhong, another of the newspaper's deputy editors-in-chief, the biggest problem is that the print version of the newspaper and its website work independently.

"Now we have to integrate the two, so that our news production is done in a 'central kitchen'. In the future, we will unify our resources in the kitchen, and then distribute our different, individualized content to various channels - the newspaper, our website, other media and micro blogs. Our vision is to establish a comprehensive, multi-media, 24-hour newsroom," he said.

Much of the pessimism surrounding the future of traditional outlets is misguided, according to Cheng of the Chinese Television Artists' Association. "Although we have entered an age of advanced new media, traditional media should not be afraid. New media outlets shouldn't automatically assume that their wider scope of coverage means they are bound to beat traditional media. This competition makes no sense. Instead, media people around the world should use new-media tools to improve their output and thereby ensure longevity."

Previous Page 1 2 3 4 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 国产精品青草久久福利不卡 | 亚洲欧美一区二区三区不卡 | 三级大片网站 | 免费中文字幕在线 | 久久性精品 | 国产成人无精品久久久久国语 | 国产91在线 | 亚洲 | 欧美在线一区二区三区欧美 | 欧美性猛交xxxx免费看手交 | 欧美久久久久久 | a级高清免费 | 国产精品无码久久久久 | 亚洲人成网址在线播放a | 日本国产免费一区不卡在线 | 毛片免费的| 国产成人亚洲综合 | 欧美美女视频网站 | 日本黄页网站免费大全 | 久久国产精品二国产精品 | 国产伦久视频免费观看视频 | 日日a.v拍夜夜添久久免费 | 国产三级在线观看 | 一区二区三区视频网站 | 欧美日韩视频一区二区 | 久草视频大全 | 99久久国产 | 色本道 | 国产精品黄页网站在线播放免费 | 美女视频免费永久观看的 | 成年人在线观看免费 | 国内外成人免费视频 | 国内一级特黄女人精品片 | 精品韩国主播福利视频在线观看一 | 色老头久久久久 | 国产在线更新 | 免费黄网大全 | 色综合91久久精品中文字幕 | 欧美高清视频在线 | 国产无毛 | 欧美激情成人网 | 国产乱码精品一区二区三区卡 |