www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Luxury brand Burberry goes virtual

By He Wei in Shanghai (China Daily) Updated: 2014-04-29 09:00

United Kingdom-based luxury brand Burberry Group Plc has opened a virtual store on China's largest online shopping platform Tmall, as it forges ahead with its presence in the country.

This is not the first attempt by high-end brands to tap China's 1.84 trillion yuan ($294 billion) e-commerce market, but whether such a strategy will bear fruit in the long term remains a question.

"Burberry's entry into Tmall allows buyers to seek luxury brands at home," according to a Tmall statement on the tie-up on its official micro blog.

The move reflects "a shared commitment to offering Chinese consumers the best in luxury experiences across all of Alibaba Group Holding Ltd's platforms," said a statement by Burberry.

Running 78 stores in 36 cities across the country, Burberry has taken a bold step in embracing e-commerce.

At its opening last Thursday, the Tmall Burberry store offered a wide array of items from a wool scarf priced at 4,000 yuan to a trench coat called Heritage, priced at 17,500 yuan. Tmall declined to disclose sales figures ahead of the imminent initial public offering of its parent, Alibaba.

Tmall president Wang Yulei said the site was "very open to fashionable brands coming onboard".

He noted that many consumers had already bought luxury goods over the site through resellers, indicating an upsurge in demand for such products.

"It's all about access. Being on Tmall gives Burberry access to Tmall's base of 400 million users," said Kevin Gentle, digital strategy director of Labbrand Enterprise Management Consulting (Shanghai) Co Ltd.

Apart from market penetration, the collaboration also helps Burberry to better oversee its brand in China, as many of its good are sold via the "gray market", an unidentified source told the Wall Street Journal.

According to consultancy Bain & Co, nearly 60 percent of consumers have made at least some luxury purchases through parallel channels such as buyer agencies and websites rather than from original brands or department stores.

Burberry's move followed a similar one by United States-based bag maker Coach Inc, which unveiled its Tmall store in a bid to fight against fake or unauthorized products.

Coach set up a special team to check the authenticity of Coach-labeled products sold on Tmall and Taobao, its sister platform that houses tens of thousands of mom-and-pop vendors, the company's China chief Jonathan Seliger told China Daily in an earlier interview. But it pulled the service after just one month, attributing the move to "a celebration of its 70-year anniversary".

Luxury brand Burberry goes virtual

Luxury brand Burberry goes virtual

Bet on the 'Chinese consumer story'

Consumer interest in wearable technology significant

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 国产精品久久久久久久久 | 本道久久综合88全国最大色 | 99久久精品无码一区二区毛片 | 欧美成亚洲| 精品国产一区二区三区免费 | 欧美视频亚洲视频 | 日本专区| 国产精品久久久久国产精品三级 | 亚洲精品在线免费 | 精品国产区一区二区三区在线观看 | 嫩草影院在线观看网站成人 | 成年性午夜免费视频网站不卡 | 日本天堂视频在线观看 | 免费一级毛片视频 | 国产成人精品magnet | 久久国产成人午夜aⅴ影院 久久国产成人亚洲精品影院老金 | 美女黄视频免费观看 | 国产成人精品视频免费 | 精品国产中文一级毛片在线看 | a级国产精品片在线观看 | 狠狠色噜噜狠狠狠米奇9999 | 视频一区二区三区在线 | 欧美黄网站免费观看 | 日韩精品亚洲人成在线观看 | 一区二区视屏 | 欧美日韩亚洲第一页 | 日本特黄特色大片免费看 | 国产亚洲久久 | 久久精品国产99久久香蕉 | 国产欧美日韩三级 | 久久香蕉国产线看观看亚洲片 | 亚洲精品69 | 亚洲国产精品综合欧美 | 激情丝袜美女视频二区 | 亚洲一区中文字幕在线 | 国内交换一区二区三区 | 国产成人午夜 | 91精品久久一区二区三区 | 中文字幕乱码在线观看 | 94欧美setu| 色播亚洲视频在线观看 |