www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Chinese brands gain on rivals

By Yao Jing (China Daily) Updated: 2014-05-22 06:53

Chinese brands gain on rivals

The overall value of Chinese brands is rising but not reaching global levels. That signals they need internationalization, according to the 2014 BrandZ Top 100 ranking.

Eleven Chinese brands, including those from Tencent Holding Ltd, Baidu Inc and China Life Insurance Co, were listed in the ranking by London-based research agency Millward Brown. Its report was released in Beijing on Wednesday.

Millward Brown gave the brands a combined value of $280 billion. That compares with their top-ranked 100 brands, valued at $2.9 trillion.

In 2013, China's national liquor brand Moutai was included.

Chinese brands gain on rivals
?Top 10 most well-known Chinese brands

Chinese brands gain on rivals 
Capitalizing on the sweeping new zeitgeist 
 
Chinese brands gain on rivals
Top 10 most valuable Chinese brands 
Chinese social network and Internet portal Tencent emerged as the fastest-growing brand in the world, almost doubling its value to $54 billion since Millward Brown's last report. It overtook China Mobile as the most valuable Asian brand.

"The big story here is that a market-driven Chinese brand is now at the top, rather than a State-owned enterprise that might have benefited from being a monopoly," said Deepender Rana, managing director of Millward Brown Greater China.

Rana said China continues to provide the largest representation from Asia.

The country's brands should still not be complacent about the need to continuously invest in their names.

"Apart from technology brands, other brands saw significant fluctuations," Rana said. There is a need for the big State-owned enterprise brands to become more market-oriented and for Chinese brands to go abroad to become truly global."

This is reflected in China Mobile Ltd's decline of 10 percent in brand value and China Construction Bank Corp's drop of 7 percent.

Chinese Internet brands, focusing on rising mobile payments, are clamoring to grow rapidly, innovate and leapfrog the West.

For example, China's leading Internet brands, such as Tencent and Alibaba Group Holding Ltd, offered people the chance to purchase and exchange red packets of money online. Chinese traditionally exchange them face-to-face for holiday gift giving.

Wang Xing, head of branding at Millward Brown China, said Chinese brands began to lead the wave of innovation in 2012 after a long period following in the footsteps of global giants from 2000 to 2010.

"Authentic global Internet technology brands will be concentrated in the United States and China," said Wang.

Globally, Millward Brown's report said Google overtook Apple to become the world's most valuable global brand, worth $159 billion.

"This year's index highlights the end of the recession, with a strong recovery in valuations," David Roth, CEO of The Store, WPP, a British-based advertising company, said.

 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 青青青青爽视频在线播放 | 性欧美美国级毛片 | 男女性生活网站 | 日韩特级毛片 | 午夜两性视频免费看 | 一级做a爰全过程免费视频毛片 | 日韩区在线 | 和老外3p爽粗大免费视频 | 欧美日韩在线视频 | 久久久久在线 | 国产精品一区二区丝瓜 | 日韩a毛片免费全部播放完整 | 国产精品秒播无毒不卡 | 精品a视频 | 亚洲一区二区三区香蕉 | 大陆老头xxxxxhd | 手机看片高清国产日韩片 | 99久久伊人一区二区yy5099 | 草草久 | 久久极品视频 | 全国男人的天堂天堂网 | 国产一区二区三区久久 | 久久久久久亚洲精品 | 高清性色生活片久久久 | 欧美大尺度xxxxx视频 | 日韩一品在线播放视频一品免费 | 亚洲午夜成激人情在线影院 | 99热在线观看 | 国产三级久久久精品三级 | 在线观看亚洲人成网站 | 免费观看欧美一级牲片一 | 九九热视频精品 | 国产一区二区三区国产精品 | 一区毛片 | 亚洲日产综合欧美一区二区 | 日韩一区二区三区四区 | 久在线观看视频 | 美国一级大黄香蕉片 | 手机在线日韩高清理论片 | 一本一道久久综合狠狠老 | 国产全部理论片线观看 |