www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Opinion

Innovation key to Lenovo's branding success

By Mike Bastin (China Daily) Updated: 2014-06-17 07:03
Innovation key to Lenovo's branding success
 
 
A customer walks past an advertising billboard for technology giant Lenovo in Hong Kong. Lenovo's managers have often said publicly that it's the company's goal to be the first Chinese company to achieve global brand status. AFP

Giant of China's computer industry, Lenovo Group Ltd, is once again in the news with United States government approval of its IBM Corp server takeover rumored to be less than a given.

Let's hope that the US government sees through its parochial protectionist eyes and Lenovo's most recent and ambitious acquisition to date sails through the red tape.

But is this current media attention misplaced? Surely with Lenovo's latest corporate takeover it is time to evaluate its international brand-building strategy and suggest necessary modifications?

Lenovo's managers have often said publicly that it's the company's goal to be the first Chinese company to reach genuine global brand status.

Telecommunications industry players Huawei Technologies Co Ltd and ZTE Corp share that ambition.

But unlike its major competitors, Lenovo has adopted an international brand-building strategy characterized by acquisition of established international corporate brands. But it's far from easy. Six out of 10 takeovers fail to meet expectations.

And those takeovers considered a success are often assessed purely on financial performance measures and not brand-building effectiveness.

So there should be much more media attention paid to Lenovo's brand architecture and brand development as a result of its international takeovers.

Lenovo first hit the international acquisition trail in 2005 with the takeover of IBM's personal computer division. This deal, then valued at $1.75 billion, propelled the Chinese computer giant into third place in the global PC industry, behind Dell Inc and Hewlett-Packard Co.

Innovation key to Lenovo's branding success

Innovation key to Lenovo's branding success

Lenovo annual profit rises 29% Acquisition of Motorola to fuel sales of smartphones: Lenovo CEO

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 成人免费网站久久久 | 欧美国产精品一区二区免费 | 国产片在线观看狂喷潮bt天堂 | 亚洲欧洲一二三区机械有限公司 | 日韩日韩日韩手机看片自拍 | 日日爽夜夜操 | 成熟的女性强烈交性视频 | 欧美高清免费一级在线 | 91亚洲精品在看在线观看高清 | 久草免费资源 | 免费一级特黄 | 日本不卡免费高清一级视频 | 国产91成人精品亚洲精品 | 最新国产成人综合在线观看 | 日韩欧美在线观看视频 | 成人免费高清视频 | 国产久草视频在线 | 亚洲一区区| 欧美在线一区二区三区精品 | 国产三级国产精品国产国在线观看 | 亚洲综合一 | 996热这里有精品青青草原 | 久久精品国产午夜伦班片 | 国产一区二区三区欧美 | 国产成人精品在线观看 | 午夜一级毛片免费视频 | 国产精品高清一区二区 | 99在线视频精品 | 2022久久免费精品国产72精品 | 99久久精品免费看国产高清 | 伊大人香蕉久久网 | 男人的天堂久久爱 | 一级做a爱过程免费视频时看 | 麻豆国产视频 | 久久国产夜色精品噜噜亚洲a | 一区二区在线看 | 老师张开腿让我捅 | 日韩专区亚洲国产精品 | 免费人成网站免费看视频 | 亚洲一区不卡 | 亚洲一区二区在线视频 |