www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Opinion

Innovation key to Lenovo's branding success

By Mike Bastin (China Daily) Updated: 2014-06-17 07:03
Innovation key to Lenovo's branding success
 
 
A customer walks past an advertising billboard for technology giant Lenovo in Hong Kong. Lenovo's managers have often said publicly that it's the company's goal to be the first Chinese company to achieve global brand status. AFP

Giant of China's computer industry, Lenovo Group Ltd, is once again in the news with United States government approval of its IBM Corp server takeover rumored to be less than a given.

Let's hope that the US government sees through its parochial protectionist eyes and Lenovo's most recent and ambitious acquisition to date sails through the red tape.

But is this current media attention misplaced? Surely with Lenovo's latest corporate takeover it is time to evaluate its international brand-building strategy and suggest necessary modifications?

Lenovo's managers have often said publicly that it's the company's goal to be the first Chinese company to reach genuine global brand status.

Telecommunications industry players Huawei Technologies Co Ltd and ZTE Corp share that ambition.

But unlike its major competitors, Lenovo has adopted an international brand-building strategy characterized by acquisition of established international corporate brands. But it's far from easy. Six out of 10 takeovers fail to meet expectations.

And those takeovers considered a success are often assessed purely on financial performance measures and not brand-building effectiveness.

So there should be much more media attention paid to Lenovo's brand architecture and brand development as a result of its international takeovers.

Lenovo first hit the international acquisition trail in 2005 with the takeover of IBM's personal computer division. This deal, then valued at $1.75 billion, propelled the Chinese computer giant into third place in the global PC industry, behind Dell Inc and Hewlett-Packard Co.

Innovation key to Lenovo's branding success

Innovation key to Lenovo's branding success

Lenovo annual profit rises 29% Acquisition of Motorola to fuel sales of smartphones: Lenovo CEO

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 成年女人免费观看视频 | 亚洲在线视频播放 | 永久免费看毛片 | 米奇777色狠狠8888影视 | 亚洲情乱 | 欧美成人亚洲综合精品欧美激情 | 欧美巨大精品videos | 9丨精品国产高清自在线看 ⅹxx中国xxx人妖 | 国产午夜a理论毛片在线影院 | 美女双腿打开让男人桶爽网站 | 亚洲a级片在线观看 | 日本国产欧美色综合 | 91精品国产免费久久久久久青草 | 国产喷水女王在线播放 | 午夜毛片视频高清不卡免费 | 欧美人与鲁交大毛片免费 | 99久久免费精品 | 欧美日韩一区二区三区免费 | 欧美日韩精品一区二区三区视频播放 | 免费看一毛一级毛片视频 | 韩国毛片免费看 | 国产91精选在线观看网站 | 国产男女交性视频播放免费bd | 午夜三级成人三级 | 久青草国产在线 | 好看欧美视频高清va | 欧美成人三级视频 | 国产免费观看a大片的网站 国产免费黄色网址 | 女人张开腿让男人桶视频免费大全 | 精品一区二区久久久久久久网站 | 精品国产一区二区三区免费看 | 久久香蕉国产线看免费 | 欧美三级成版人版在线观看 | 亚州中文字幕 | 久久久国产精品福利免费 | 久久精品免观看国产成人 | 亚洲网站一区 | 欧美成人在线观看 | 国产女人在线视频 | 国产美女视频做爰 | 性欧美精品久久久久久久 |