www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Zara dreaming big with Tmall presence

By Wang Zhuoqiong and Meng Jing (China Daily) Updated: 2014-10-14 07:27

Zara dreaming big with Tmall presence

A Zara store locates in the downtown of Shanghai, Oct 13, 2014. [Photo/IC}

Spanish retail chain Zara on Monday launched an online store on Tmall.com, China's largest brand and retail platform, to further expand its presence in the burgeoning e-commerce market and to reach out to more customers in China's second-and third-tier cities.

Zara has had an official e-commerce website operational since 2012 and more than 450 physical stores across the country. The Tmall store will offer shoppers the same products that are available in those channels at the same price, according to Zara.

Tmall officials told China Daily that the deal with Zara's parent company - the Spain-based Industria de Diseno Textil SA, also known as Inditex Group - is the result of over two years of negotiations and involved the exchange of over 10,000 e-mails.

Qin Xin, the manager for international business at Tmall, said it takes time, patience and frequent communication to educate internationally renowned brands on Chinese e-commerce platforms.

Last year, Inditex decided to feature its two younger brands Pull&Bear and Bershka on Tmall. A month later, the two brands sold well, providing data, feedback and service experiences to the Inditex officials and helped them make more accurate decisions in terms of new store layouts in the second-and third-tier cities, according to Qin.

Wang Xiaoxing, an analyst with Analysys International, said international brands such as Zara with global influence and the capacity of designing, manufacturing and marketing, have their own pricing power when collaborating with Tmall and would be able to achieve the same price online and offline.

"Joining hands with China's leading online platform will become a trend for international clothing brands," said Wang.

The cooperation with the Alibaba Group will add another distribution channel for the brand and also open up the markets in smaller cities in third-and fourth-tier regions where setting up physical stores could prove challenging for international clothing brands, he said.

Fast-fashion brands have quickly emerged to woo Chinese consumers who are interested in style and fashion at affordable prices. According to statistics from Euromonitor, the apparel market in China has been booming, rising to 1.53 trillion yuan ($245 billion) in 2013 from 904.78 billion yuan in 2008 .

To date, there are more than 4,000 international brands from 45 countries on Tmall, including Burberry from the United Kingdom and The Gap and Old Navy from the United States. Japanese brands like Uniqlo and Muji also receive large volumes of visitors on Tmall.

Still, many foreign brands are hesitant to join the platform. On Sept 10, when H&M Hennes & Mauritz AB unveiled its own online website, its outdoor advertisements were displayed on bus stops and new media channels such as video websites.

Zara dreaming big with Tmall presence

Zara dreaming big with Tmall presence

Foreign retailers learning how to click with Chinese fashionistas Top 10 most valuable Chinese private brands

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚洲一区二区欧美 | 欧美在线香蕉在线现视频 | 日本波多野结衣在线 | 亚洲精品在线免费看 | 国产高清一国产免费软件 | 男女牲高爱潮免费视频男女 | 精产网红自拍在线 | 亚洲精品国产手机 | 久久香蕉国产观看猫咪3atv | 欧美日韩国产一区二区三区在线观看 | 99久久久免费精品免费 | 久久草在线观看 | 四虎免费大片aⅴ入口 | 国产欧美日韩视频在线观看一区二区 | 国产一级久久免费特黄 | 性欧美videos俄罗斯 | 久久a 热6| 综合久久久久久中文字幕 | 在线观看日韩www视频免费 | 欧美在线视频免费观看 | 日韩大片高清播放器大全 | 偷拍视频一区在线观看 | 欧美三级一区 | 国内美女福利视频在线观看网站 | 久久亚洲国产伦理 | 亚洲精选在线观看 | 国产男女猛烈无遮档免费视频网站 | 国产成人免费午夜性视频 | 男人天堂成人 | 日本欧美做爰全免费的视频 | 欧美国产成人免费观看永久视频 | 国产综合在线观看视频 | 久草在线新首页 | 亚洲色色色图 | 久久福利资源国产精品999 | 国产高清精品久久久久久久 | 在线日韩中文字幕 | 中文字幕人成不卡一区 | 欧美精品久久 | 女人张开腿让男人桶个爽 | 精品在线观看国产 |