www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Milk firm plans to revolutionize dairy sector

By Cecily Liu in London (China Daily) Updated: 2014-11-17 07:51

Milk firm plans to revolutionize dairy sector

The Netherlan

Royal FrieslandCampina bets big on 'grass to glass' approach in China

The biggest dairy company in the Netherlands says it hopes to revolutionize China's dairy production industry with its "grass to glass" approach.

"The Chinese market is very important to us," says Chief Executive Officer of Royal FrieslandCampina, Cees't Hart. "We are aiming for $1.26 billion of sales in China."

Milk firm plans to revolutionize dairy sector
Top 10 dairy companies in the world
Milk firm plans to revolutionize dairy sector
Investors acquiring thirst for dairy assets

The company is well established and is now taking a different approach to the market through a joint venture, Hart says.

The 135-year-old company has grown through mergers and acquisitions, and its present incarnation is the result of a merger of Royal Friesland Foods and Campina in December 2008.

It had revenue of 11.4 billion euros ($14.25 billion) last year.

FrieslandCampina, which has marketed its products in China since 1992, strengthened its presence in the country in 2008 through a Shanghai subsidiary. It now wants to significantly upgrade its presence through a joint venture with the Chinese dairy company Huishan.

Discussions began this year, and it is expected that the new joint venture would produce, market and sell high-quality infant milk formula in China, and that the partners would operate an infant milk formula supply chain.

In addition, both companies would continue to run their existing infant milk formula businesses separately.

Under such a partnership, Huishan would provide high-quality raw milk from its dairy farms in China to the joint venture and the joint venture would produce and market infant milk formula.

Huishan, with headquarters in Liaoning province, has about 30,000 hectares of farmland for alfalfa and other feed crops, and operates more than 50 dairy farms housing China's largest Jersey cow herd and second-largest Holstein cow herd.

China's dairy product sector is rapidly growing. The industry and market research consultant Frost & Sullivan says that retail sales of liquid milk in China rose from 87 billion yuan ($14 billion) in 2008 to 144.8 billion yuan last year, with a compound annual rate of 10.7 percent

Sales of dairy products are expected to climb to $46.5 billion by 2016, up 66 percent from 2011, the market research firm Euromonitor International says.

However, one challenge facing the industry in China is a lack of consumer confidence in product safety. In 2008, six Chinese infants died and tens of thousands were hospitalized after drinking domestically produced milk powder contaminated by melamine.

FrieslandCampina hopes to introduce techniques that monitor the quality of milk at every stage of production, an approach known as "from grass to glass".

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久国产精品1区2区3区网页 | 久久在线视频 | 成人欧美视频在线看免费 | 性欧美videofree另类17 | 欧美日韩一级片在线观看 | 99视频在线观看视频一区 | 国产日产韩产麻豆1区 | 亚洲一区二区三区精品国产 | 欧美一级成人影院免费的 | 大学生一级一片第一次欧美 | 中文字幕在线看片成人 | 男女午夜免费视频 | 亚洲专区一 | 99国产视频| 免费国产一级 | 精品日本久久久久久久久久 | 久久精品香蕉视频 | 国内精品久久久久久久aa护士 | 亚洲国产tv| 国产在线观看免费 | 男人毛片 | 精品欧美一区二区三区在线观看 | 国产三级日本三级在线播放 | 91精品国产91热久久久久福利 | 一级毛片在线免费播放 | 欧美一区二区三区不卡免费 | 色偷偷亚洲第一成人综合网址 | 亚洲人成人毛片无遮挡 | 久久国产精品免费一区二区三区 | 日韩一级片在线免费观看 | 日韩欧美a级高清毛片 | 欧美黄色免费 | 欧美很黄视频在线观看 | 波多久久夜色精品国产 | 成人 在线欧美亚洲 | 一级中国毛片 | 国产综合成人久久大片91 | 男女免费在线视频 | 色播亚洲视频在线观看 | 免费嗨片| 成人五级毛片免费播放 |