www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Kenya reassures Chinese tourists of safety

By Lucie Morangi (China Daily) Updated: 2015-02-02 07:12

Kenya reassures Chinese tourists of safety

This is the painful moment a zebra gets kicked right in the face by his female mate. The photo is taken by Justin Bowen in Kenya on Nov 29, 2012. [Photo/IC]

Nation far from Ebola outbreak takes initiative to let visitors know they will be safe

Kenya hopes to reverse falling Chinese tourist numbers by engaging with China's media outlets to reassure the market that the country is safe from the Ebola pandemic.

The tourism sector, which is the East African country's top foreign earner, has seen tourist numbers drop by an average of 9.3 percent. In May, there was a 4 percent decline three months after the outbreak was first reported in West Africa last year.

The hospitality segment has seen a 20 percent slump across all markets.

Betty Ichan, the regional marketing manager at the Kenya Tourism Board, is calling the issue crucial and says the board recently launched a marketing campaign in China to improve the country's image for the Chinese market.

"We are telling the market that we are Ebola-free and, most importantly, that there is a great geographical distance between us and the recuperating West African region," Ichan says.

The two-day marketing event was held at Kenya's embassy in Beijing and at a Shanghai hotel.

The marketing team highlighted the precautionary steps taken by the Kenyan government at all of the nation's entry points to guard against the viral disease that has so far killed 8,483 people in Liberia, Sierra Leone and Guinea. A few cases have also been reported in Nigeria and Mali.

In explaining that China is valued as one of the top five source markets for Kenya's tourism sector, Ichan says, "We understand the sensitivity of the health crisis and hence the need to reach out to the market through its media."

About 50 media outlets were invited to the events in China.

In addition to highlighting the nation's security measures, the tourism sector's diversity and unique offerings were emphasized to ensure that tourists have a variety of sightseeing options, especially after most missed out on the popular wildebeest migration, from July to September.

She says the nation's hospitality sector has always been susceptible to terrorist attacks, recessions and national elections.

"The last time we experienced a reduction in numbers was in 2013, as the country prepared for its general elections in March," says Ichan.

She says the nation's tourism sector may see signs of recovery in six months if Chinese tourists continue to visit the country, though she was quick to note that despite budgetary constraints, marketing efforts will be spearheaded through partnerships with Chinese tour operators and online.

"We have allocated 2 million Kenya shillings ($21,800) to market Kenya using selected websites."

Previous Page 1 2 3 4 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产高清视频免费观看 | 一级毛片成人午夜 | 国产黄a三级三级看三级 | 亚洲最大网址 | 成人黄页 | 日韩毛片高清免费 | 欧美不卡一区二区三区 | 国产成人不卡亚洲精品91 | 亚洲午夜影视 | 国产成人精品免费视频大全可播放的 | 国产成人亚洲欧美三区综合 | 国产久视频| 亚洲国产成人在线视频 | 欧美一区二区三区在线播放 | 男女配种猛烈免费视频 | 久久不见久久见免费影院www日本 | 久久精品国产亚洲欧美 | 久久久久国产一级毛片高清片 | 一区二区三区在线 | 日本 | 艳女伦交一级毛片 | 久久综合精品国产一区二区三区 | 三级毛片在线免费观看 | 欧美午夜免费毛片a级 | 欧美三级在线观看不卡视频 | 国产精品v欧美精品v日本精 | 亚洲国产精品免费在线观看 | 国产成人免费午夜性视频 | 在线观看免费av网 | 国产一区二区三区不卡免费观看 | 91精品国产91久久久久 | 一级特黄aa大片欧美网站 | 久久精品一区 | 国产成人一级 | 日韩精品亚洲一级在线观看 | 成 人 a v免费视频 | 国产人做人爱免费视频 | 在线观看一级毛片免费 | 久久久久亚洲精品一区二区三区 | jyzzjyzz国产免费观看 | 精品久久久久久久久中文字幕 | 中文字幕视频网 |