www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / View

Online alliances that deliver success

By Mike Bastin (China Daily) Updated: 2015-06-08 07:27

Unlike Amazon, however, Royal Mail also has a detailed business model for China, a model that could reap lucrative rewards. The UK postal group is set to take 15 to 20 percent of the retail price of each bike from Brompton, a price the bike maker believes is worth paying for low-risk exposure to China. Royal Mail will also receive shipping costs, paid by the customer.

However, Royal Mail's China expansion plans go way beyond traditional shipping and delivery. Other European service providers seeking to follow on Royal Mail's trail need to be aware that the UK postal provider has a trained network of staff in China to help with customer inquiries, such as how to unfold the Brompton bikes and handle repairs. The group has also struck a deal with national carrier China Post, which will use its network of distributors to deliver goods to customers' homes once they arrive in China.

Not that this is all about Royal Mail and other European service sector players expanding with precision across China. Royal Mail's online Tmall shop should also enable Alibaba and its entire portfolio of brands to expand internationally, and rapidly. This recent tie-up will raise brand awareness of Tmall and parent brand Alibaba across world markets and, in so doing, will also help the tens of millions of Chinese small and medium-sized enterprises expand into ever diverse and lucrative international markets.

So it is no surprise to read recent reports of many more well-known, global retail brands investing in very similar tie-ups. The capital investment and time required to invest in brick-and-mortar stores, even for the likes of such successful global retail brands as Zara, Nike, Estee Lauder, Calvin Klein and Burberry, is far more risky than the sort of Alibaba-like partnership that can promote foreign brands to all corners of the Chinese mainland relatively inexpensively.

It also appears that the enormous Alibaba machine is particularly keen to do business across Europe and promote all manner of brands from this region, hence the mainly UK and other European brands cited above. A similar attitude toward the United States and US brands has not been made apparent.

Of course this is also part of a shrewd strategy for Alibaba, which is characteristic of a number of Chinese Internet brands where innovation and ambition lie at the heart of corporate strategy and culture.

Despite Alibaba's dominance across its domestic market, its leadership remains fiercely competitive and hungry for a similarly dominant market position internationally.

In addition to Tmall, Alibaba's Amazon-like platform, Alibaba owns Taobao, an eBay-like platform. Taobao handled 70 percent of Alibaba's $300 billion sales volume for 2014.

Both platforms are set to benefit immensely from Royal Mail-like tie-ups, and both could emerge as global, and not just Chinese, giants in the near future.

Both, therefore, represent a fantastic opportunity for more and more European businesses to expand into and across China.

But, and it is a big but, even though an extremely speedy and low cost route to China market expansion and penetration via Tmall may now present itself to more and more European businesses - both service and manufacturing sector players - it is and must be a long-term strategy. Continuous learning, understanding and adapting to the diverse and changing Chinese consumer is essential.

Tmall will provide an almost immediate China presence for European companies and their brands, but any immediate profit should be reinvested again and again into long-term brand building.

The author is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer at Southampton University. The views do not necessarily reflect those of China Daily.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 免费视频久久 | 99午夜高清在线视频在观看 | 欧美午夜免费观看福利片 | 国产精品7m凸凹视频分类大全 | 依依成人综合网 | 久久骚 | 九九精品成人免费国产片 | 国产啪在线 | 国产精品一级毛片不收费 | 精品日本一区二区三区在线观看 | 亚洲情a成黄在线观看 | 欧美日韩一区二区三区在线播放 | 国产播放 | 香蕉毛片a| 国产亚洲综合精品一区二区三区 | 东莞a级毛片 | 亚洲欧美18v中文字幕高清 | 亚州国产视频 | 国产欧美日韩视频在线观看一区二区 | 国产一区亚洲欧美成人 | 亚洲一区二区精品视频 | 在线播放第一页 | 日本成人免费在线视频 | 国产一区二区三区久久小说 | 亚洲一级高清在线中文字幕 | 亚洲视频黄 | 欧美另类精品一区二区三区 | 亚洲久草 | 国产男女爽爽爽免费视频 | 91精品手机国产露脸 | 亚洲福利国产精品17p | 一区二区三区欧美在线 | 国产免费一区二区三区在线 | 男人的天堂免费网站 | 偷拍亚洲欧美 | 亚洲欧美日韩国产一区二区精品 | 亚洲一区视频在线 | 亚洲国产剧情在线精品视 | 国产成人精品实拍在线 | 女人张开腿让男人添 | 日本免费一区二区三区三州 |