www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Chinese machinery manufacturer makes headway in Brazilian market

(Xinhua) Updated: 2015-06-23 15:26

RIO DE JANEIRO -- With global ambition, Chinese machinery manufacturer Sany Heavy Industry has quickened its expansion overseas in recent years.

Back in 2007 when Sany first arrived, Brazil's construction industry had been dominated by US, German and Japanese companies for decades.

Eight years later, however, Sany's crane products have managed to take at least 40 percent of the market share in Brazil.

How can a Chinese enterprise develop so fast in a distant market so different from China?

Xu Ming, regional general manager of Sany Latin American, gave his answer: providing high-quality, low-cost products as well as excellent and catered pre-sale and after-sale services for the clients.

"At the first two years, it was very hard," said Xiao Hua, marketing manager of Sany Brazil. "The most frequently asked question I got was 'Is Sony from Japan?'" Xiao recalled.

Like many other Chinese firms, Sany faced numerous challenges including complicated local tax laws and regulations, problems with labor unions and low-efficient negotiations.

"When we first arrived, we didn't have experience in working with local commission agents. Eight out of our first 10 agents were delinquent on payments. It took us almost three years to solve these problems and partnered with agents with good reputation," Xiao said.

In addition to choosing the right partners, knowing the local laws well and learning to negotiate with labor unions, Sany developed its effective pre-sale and after-sale service system, which helped a lot in winning clients in the market.

"To big machines like cranes, downtime means huge loss," said Xiao. But since the parts of those big machines are very expensive, the operators usually don't have standby parts in their inventory. If there is something wrong with the machine, they have to turn to the after-sale service. "The sooner we get there, the earlier the machine can get back to work, and the less the loss would be."

During the first three years, Sany only had three clients in Brazil. But in order to provide the best service, the company sent three engineers from China to where the clients were to monitor the operations of Sany's equipment.

"Sany's reputation was built in the past years in this way, one client by one client," said Xu. The company redefined the service standard of machinery industry with its advanced call service, GPS-locating and remote-examination-system, as well as the 48-hour-quick-response after-sale service in Brazil.

Excellent service and high-quality, low-cost strategy helped Sany gradually take root in the Brazilian market.

In 2014, Sany signed an agreement with the Sao Paulo investment bureau to invest about 300 million to build a new plant in Jacarei, close to the Dutra highway connecting Sao Paul and Rio de Janeiro, with an area of 560,000 square meters.

According to Yuan Jinhua, chairman of Sany Brazil, the first phase of the plant will be put into operation in early 2016, when the annual production capacity of Sany Brazil's large-scale construction machinery products is expected to reach 3,000 units, and sales to increase to 20 billion yuan ($3.2 billion).

The 2014 FIFA World Cup and the 2016 Olympic Games were huge booms to Brazil's construction equipment market. In 2013, Brazil became the largest importer of Chinese truck cranes, and Chinese crane enterprises claimed an 85 percent market share of Brazil in 2014, according to Sany.

Earlier this month, a China-backed transcontinental railway project was put into Brazil's national infrastructure program, Brazilian President Dilma Rousseff has announced.

Rousseff highlighted the importance of the proposed transcontinental train to improve Brazil's trade prospects. "By linking the Atlantic to the Pacific, Brazil gains special access to the Asian markets, and given international trade transactions, that represents something extremely strategic."

"With our excellent service and products with high quality and low cost, we will be a strong competitor for the construction of this project," said Xu.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 911精品国产91久久久久 | 国产精品一区久久精品 | 亚洲精品高清国产一线久久97 | 国产成人精品久久亚洲高清不卡 | 国产a级高清版毛片 | 美女被免费视频网站a国产 美女被免费网站视频软件 美女被免费网站在线软件 美女被免费网站在线视频软件 | 久久全国免费久久青青小草 | 欧美精品日日鲁夜夜添 | 亚洲一区二区影院 | 深夜福利视频网站 | 国内精品久久影视 | 亚洲国产精品综合久久 | 欧美日本免费观看αv片 | 国产系列在线 | 国产在线精品观看 | 67194成人手机在线 | 亚洲精品综合久久中文字幕 | 国产美女做爰免费视 | 韩国一级永久免费观看网址 | 特级无码a级毛片特黄 | 欧美成人性色xxxx视频 | 全部免费毛片在线 | 国产午夜精品久久理论片 | www.久久视频 | 欧美一级一级片 | 欧美精品一区二区三区视频 | 免费一级特黄欧美大片久久网 | 国产网站精品 | 99热久久国产精品免费观看 | 亚洲天堂资源网 | 久久成人精品视频 | 九九全国免费视频 | 欧美一级欧美三级 | 久久精品国产免费看久久精品 | 91成人小视频 | 亚洲精品精品一区 | 国产大片在线观看 | 五月久久亚洲七七综合中文网 | 99在线观看视频 | 香蕉超级碰碰碰97视频在线观看 | 国产不卡一区二区三区免费视 |