www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

'Game is on' for developers in overseas markets

By SHI JING (China Daily) Updated: 2015-07-31 07:12

'Game is on' for developers in overseas markets

The booth of 360 Game is seen at the ChinaJoy expo, July 30, 2015. [Photo / IC]

Gaming companies from China have discovered new avenues of growth in overseas markets, judging by the substantial increase in exports during recent months, industry sources said.

Out of the 45.83 billion yuan ($7.38 billion) worth of online games produced by Chinese developers in the first six months of this year, 23.8 percent, or $1.76 billion, were exported, a 121.4 percent year-on-year growth, according to the 2015 China Gaming Industry Report released during the China Digital Entertainment Expo & Conference, which opened in Shanghai on Thursday.

Meanwhile, the State Administration of Press, Publication, Radio, Film and Television, the industry regulator, approved the release of 355 online games during the first six months, up 88.7 percent year-on-year.

The rise of domestically developed games has helped boost the Chinese gaming market in general, which saw its size grow 21.9 percent to 60.51 billion yuan in the first half. During the same period, the Chinese movie market was just one-third of that, at 20.3 billion yuan.

According to the report, emerging markets such as Southeast Asia, India and South America where competition is less intense right now were the major targets for outbound Chinese game developers.

West House, a unit of Kingsoft Corp, a Beijing-based software company, for example, is shifting focus from the domestic market and concentrating on overseas markets for three of its latest games.

There are other successful examples in mature markets. Ever since it started cooperation with Xbox in September, Beijing-based Perfect World Network Technology Co Ltd has become even better known among global players with its blockbuster game Neverwinter Online finding audiences in 78 countries and regions. The game retained its No 1 ranking in the North America Massively Multiplayer Online gaming market in the first quarter of this year.

According to Xiao Hong, chief executive officer of Perfect World, the worldwide success of Neverwinter can be attributed to having the right talent and innovation.

"But more importantly, the key to success is combining regional culture with the Chinese culture in the markets the games are exported," said Xiao.

Beijing-based FL Mobile, which specializes in the distribution and operation of mobile games, has also been successful in markets including South Korea.

According to Ni Xianle, the company's co-founder and chief executive officer, strategy games and role-play games are the most popular Chinese developed products in overseas markets.

"Exporting a large number of games is not necessarily the right tactic. All companies will come to realize that only games with the best quality can survive at the end of the day," he said.

There are also some Chinese gaming companies that make most of their profits from overseas markets. Chengdu-based Tap4Fun specializing in mobile games development is the best example.

According to the company, overseas markets contributed 95.87 percent of its total sales revenue last year, while the number in 2013 and 2012 was 94.47 percent and 90.61 percent, respectively.

According to market consultancy AppAnnie, Tap4Fun ranked 45th out of the world's 52 top mobile game developers. Only seven of the shortlisted companies are from China.

Wang Qifan contributed to this story.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 日本免费一级 | 欧美无玛 | 国产九九在线观看播放 | 在线播放国产一区二区三区 | 看中国一级毛片 | 久久经典视频 | 国产精品久久久久久福利 | 欧美操操操操 | 加勒比一本大道香蕉在线视频 | 免费视频成人国产精品网站 | 欧美日韩国产58香蕉在线视频 | 久久精品视频在线观看 | 国产亚洲一路线二路线高质量 | 国产一级毛片免 | 久久亚洲精品视频 | 国产综合久久一区二区三区 | 国产精品99久久久久久宅男 | 中文字幕在线观看一区 | 免费一级毛片麻豆精品 | 韩国美女爽快毛片免费 | 亚洲一级毛片 | 91免费网站在线看入口黄 | 国产精品国产三级国产a | 免费看国产精品久久久久 | 国内精品久久久久久野外 | 成人97 | 国产福利一区二区三区 | 欧美乱大交xxxxx在线观看 | 久久精品国产一区二区三区不卡 | 各种偷拍盗摄视频在线观看 | 免费观看日本高清a毛片 | 国产91色综合久久免费 | 荡女妇边被c边呻吟久久 | 久久久免费观成人影院 | 亚洲精品色综合色在线观看 | 天天视频一区二区三区 | 久久久精品久久视频只有精品 | 久草a视频| 伊人久爱 | 久久久久久久岛国免费观看 | 精品国产美女福利到在线不卡 |