www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Youku making $1.6 billion investment in user-generated content over three years

(China Daily) Updated: 2015-08-07 09:51

Youku Tudou Inc, the Chinese online streaming site, is investing 10 billion yuan ( $1.6 billion) into being able to stream more and better user-generated content over the next three years.

As technological advancements empower more users to produce videos, the Beijing-based company's Chief Executive Office Gu Yongqiang said the future of the entertainment industry will center around what he called "we media", meaning that most content will come from users rather than established organizations.

To tap into this growing trend, Gu said the company will roll out plans to help grow 100 'we media' brands, each valued at more than 100 million yuan, and 10,000 others whose monthly revenues will exceed 10,000 yuan.

Liu Cuiping, an analyst at entertainment market researcher EntGroup Inc, described Youku's hefty new investment as a well-calculated decision.

"High-quality, user-generated content is an important asset to attract audiences who are turning to online platforms for entertainment," Liu said.

According to the China Internet Network Information Center, by the end of the June, there were 428 million online video viewers across the country, with mobile viewers accounting for 76.8 percent of those.

"Compared with buying copyrights of existing TV shows and films, user-generated content is less expensive, but more importantly it can be exclusively targeted at online audiences and is produced in a fashion that online viewers find more appealing," Liu said.

The Youku plan comes as an increasing number of Chinese TV broadcasters start to produce talkshows, TV dramas, and reality shows for video sites, and these are being seen as an increasingly important part of user-generated content.

"Programs developed by these professional users are becoming more popular and that will be the focus of Youku's investments," Liu said.

More than half of Youku's content is currently user-generated, but 10 of its more popular professional-user programs are already valued at more than 100 million yuan.

Gu said the popularity of such programs has raked in the company around the same amount in revenue.

"In the next three years, revenues from subscribed users and user-generated content will surpass advertising income," he said.

Youku's main industry rivals are also pouring cash into the sector to catch up with it.

Tencent Holdings Ltd, Sohu.com Inc and Leshi Internet Information & Technology Corp, have all invested heavily so far, and EntGroup estimates that all streaming sites in China are likely to spend some 2 billion yuan this year on producing self-made content, teaming up with professional program makers.

Ma Si contributed to this story.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 免费人成在线 | 伊人久久在线视频 | 欧美中文字幕 | 国产成人v爽在线免播放观看 | 国产亚洲精品久久久久久久久激情 | 精品国产成人a在线观看 | 免费一级欧美片在线观看 | 亚洲成人偷拍自拍 | 亚洲精品国精品久久99热 | 成人中文字幕在线高清 | 久久视频在线 | 国产日韩欧美另类 | 自拍偷在线精品自拍偷无码专区 | 亚洲国产精品一区二区第四页 | 草草影院www色欧美极品 | 情侣偷偷看的羞羞视频网站 | 久久99综合国产精品亚洲首页 | 日本欧美亚洲 | 免费看黄色的网址 | 香港三级日本三级人妇三级四 | 亚洲乱人伦精品图片 | 亚洲欧洲国产精品 | 午夜影院黄 | 亚洲 欧美 在线观看 | 极品美女写真菠萝蜜视频 | 香蕉久久高清国产精品免费 | 亚洲成年人网址 | 久久久久久久国产免费看 | 欧美一区二区三区免费不卡 | xxxww在线播放 | 国产精品国产精品 | 国产younv真实 | 综合网站| 久久美女精品国产精品亚洲 | 欧美videosex性欧美成人 | 久草手机在线观看视频 | 青青草国产免费国产是公开 | 欧美日韩亚洲综合另类ac | 9lporm自拍视频在线 | 加勒比色综合久久久久久久久 | 国产久草在线 |