www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Coca-Cola to invest $4b in China over three years

By Wang Zhuoqiong (China Daily) Updated: 2015-08-22 09:08

Coca-Cola to invest $4b in China over three years

Coca-Cola products are seen for sale at a supermarket in Xuchang, Hennan province, May 26, 2013.[Photo / Asianewsphoto]

Company to use funds for boosting marketing initiatives and improving customer experiences

Global beverages giant the Coca-Cola Co plans to invest $4 billion over the next three years in China.

Speaking at a groundbreaking ceremony for the company's 45th local production site in Xianghe, Langfang city of Hebei province, on Friday, Muhtar Kent, its chairman and chief executive officer, said since 1979 the firm had invested $9 billion in China, which he called its "third-largest market by volume and critically important to the future growth" of the company.

"We are committed to investing here and growing long term," he said. "Apart from infrastructure and system-capability building, the new investments will focus on enhancing consumer experiences through improved marketing and local promotions with our loyal retail partners."

Kent said that the company and its bottling partners - COFCO Coca-Cola Beverages, Swire Beverages and Coca-Cola Bottling Investments Group China - will all invest significantly on expanding production capacity, distribution networks and facilities, and marketing.

Already the producer of leading brands including Sprite, Fanta, and Coca-Cola Zero, Kent said the company in China grew a significant 6 percent in sales volume during the second quarter of this year.

Its flagship brand, Coca-Cola, also had strong growth with volumes rising in double digits during in the same period, he said.

The 50,000-square-meter plant, costing $56 million, will become its key production facility in northern China with a total capacity of 250 million unit cases annually, from nine production lines for sparkling and still beverages.

When its first phase is completed in 2017, about 100 million unit cases will be added to its existing annual production capacity in northern China.

Following the groundbreaking of a new plant in Changsha, Hunan province, a fortnight ago, the new plant is the second Coca-Cola plant to be built under the $4 billion spending program.

Jason Yu, general manager of market research firm Kantar Worldpanel China, said the investment plan is a strong reflection of Coke's ambition to grow further in China, where the carbonated soft drinks market is seen as having huge potential in terms of per capita consumption.

Yu said the intense competition within the country's beverage sector means carbonated soft drinks producers have to be highly creative to attract attention and sales.

Last year, Coca-Cola launched a promotion in which it put international and local song names or lyrics on its bottles. The QR code on the label could be scanned to redirect to a song on the website sayitwithasong.coke.com, so it could be shared with a friend or a loved one, through Facebook or by mobile phone.

Yu said the "lyric bottle" was a good example of how established brands can engage consumers and use their packaging as a catalyst to drive sales.

Kantar Worldpanel figures suggest the carbonated soft drinks sector grew 3 percent less last year than in 2013, as companies were forced to introduce new products to try and capture customers. It said sales of energy drinks, 100 percent fruit juices, premium packaged water and yogurt drinks all grew strongly, as a result.

PepsiCo Inc, the US multinational food and beverage corporation which has always been viewed as Coke's rival, has seen its carbonated soft drinks sales drop significantly. Beverage volume rose 2 percent in Asia, the Middle East and Africa, but that was offset by a double-digit decline in China, according to its 2014 financial report.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美一区二区三区不卡 | 免费国产成人高清在线观看视频 | 精品女厕沟底拍撒尿 | 女人把腿劈开让男人桶的网站 | 欧美一级毛片图 | 日韩经典欧美精品一区 | 亚洲精品久久久久久久福利 | 三级国产在线观看 | 国产日韩精品欧美一区 | 热re91久久精品国产91热 | 亚洲特一级毛片 | 亚洲日产综合欧美一区二区 | 狠狠色丁香久久婷婷综合_中 | 国产玖玖在线 | 在线精品亚洲欧洲第一页 | 男女福利 | 99色播| 夜夜操夜夜爽 | 免费观看一区二区 | 在线观看国产亚洲 | 国产精品九九免费视频 | 日本美女一区二区三区 | 欧美亚洲日本国产 | 亚洲成a人v| 欧美激情一级欧美精品 | 草久在线播放 | 精品久久久久久国产免费了 | 三级精品 | 国产大尺度福利视频在线观看 | 一区二区三区高清视频在线观看 | 欧美一级三级 | 色综合91久久精品中文字幕 | 日韩精品一区二区三区在线观看 | 欧美日韩高清观看一区二区 | 亚洲国产精品日韩在线 | 欧美色偷偷| 久久久一本 | 色综合a怡红院怡红院首页 色综合精品久久久久久久 色综合九九 | 成年人视频在线免费播放 | 欧美日韩色 | 亚洲天堂伊人 |