www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

When smooth fonts give edge to corporate logos

By GAO YUAN (China Daily) Updated: 2015-10-09 08:43

When smooth fonts give edge to corporate logos

A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. [Photo/Agencies]

You don't have to be a typography expert to realize sans serif fonts are becoming a clear choice for tech company logos.

Apple Inc's new sans serif font San Francisco, launched in its latest iOS 9 system on September 17, replaced Helvetica, another sans serif font. Google Inc put a new logo on top of its search box featuring a custom-made sans serif font in bold typeface in early September. Chinese computer maker Lenovo Group Ltd also changed its logo from a sharp italic font to a straight-up sans serif font similar to Google's.

Wait, what's sans serif?

In typography, a sans serif, gothic, or simply sans, is a group of typefaces that does not have the small line or edge attached to the end of a stroke in a letter or symbol. The term comes from the French word sans, meaning "without", and "serif", a deduction of Dutch for "line". Typefaces with the tiny projecting features are called serif.

This column is printed in Miller Daily II, a digital type of Scotch Roman that had been cut around 1810 in Glasgow. It is widely used in the journalism industry for its classic looks and unique shape of each letter so readers are less likely to misread words. It is a typical serif font, while the China Daily masthead at the top of the front page is in sans, in case you wonder.

So, why sans for tech firms?

Visually, sans appears modern, unconventional, distinctive, energetic and fresh-qualities a tech company would like to be associated with.

Think of the current Google logo. The sans letters in vivid colors give users a refreshing feeling of intimacy. The minimal decorative strokes embody simplicity, the current rage in visual design.

Tech firms, who call themselves a disruptive force, see the younger generation as their target customers, a group whose sense of fashion and self-esteem is stronger than their parents'.

Providers of tech products and services felt a need to quickly build an emotional bond with their target customers using the language they speak.

Font, a key element in visual design, is often a company's first point of "contact" with its patrons. First impressions count. Fonts matter.

Well, there is no data to suggest a sans serif font would lift sales of tech companies.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 午夜在线社区视频 | 免费一级网站 | 国产成人久久精品麻豆二区 | 亚洲精品国产字幕久久不卡 | 亚洲综合色视频在线观看 | 毛片直接看 | 国产精品99久久99久久久看片 | 欧美高清另类自拍视频在线看 | 国语自产精品视频 | 国产精品自在自线亚洲 | 成人在线免费网站 | 亚洲精品99久久久久中文字幕 | 欧美日韩在线观看精品 | 精品国产亚洲一区二区在线3d | 日韩日韩日韩手机看片自拍 | 欧美成人网7777视频 | 久久久久久免费观看 | 特级一级毛片视频免费观看 | 日韩永久在线观看免费视频 | 亚洲精品视频在线观看免费 | 国产欧美精品综合一区 | 欧美色性视频 | 热99re久久精品香蕉 | 国产一国产a一级毛片 | 国产美女在线精品亚洲二区 | 国产精品亚洲精品日韩已方 | 欧美日韩生活片 | 日韩三级视频在线观看 | 午夜在线亚洲 | 国产亚洲一欧美一区二区三区 | 在线国产观看 | 精品欧美日韩一区二区 | 色偷偷亚洲第一成人综合网址 | 中国一级毛片aaa片 中国一级毛片录像 | 日韩经典视频 | 悟空影视大全免费影视 | 看一级毛片 | 不卡精品国产_亚洲人成在线 | 手机福利片 | 一区精品麻豆经典 | 国产一区亚洲欧美成人 |