www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Marks & Spencer to launch flagship store in Beijing

By WANG ZHUOQIONG (China Daily) Updated: 2015-10-10 09:05

Marks & Spencer to launch flagship store in Beijing

Customers shop for clothes in a Marks & Spencer store in Brussels, Belgium. [Photo/Agencies]

British retailer Marks & Spencer Plc is setting up a new flagship store in Beijing this winter to further expand its presence in China.

The store, expected to be located at The Place, a leading shopping mall in the capital, will spread over more than 1,500 square meters and include womenswear, menswear, lingerie and kids wear. The Food Hall will include Marks & Spencer's unrivaled quality food and wines, as well as an in-store bakery and coffee-to-go station.

"The move is in line with Marks & Spencer's growth plans for its China business and builds on the growing popularity in Beijing for Marks & Spencer products through its online sites on leading Chinese websites like Tmall and JD," the company said in a statement. The British retailer had closed some stores in Shanghai and other neighboring cities earlier this year

Marks & Spencer launched its online store on Tmall in January 2013 offering clothing and food products. This was followed by the launch of its wine e-shop on JD in May 2014.

Earlier this March, Marks & Spencer announced its plan to enter key cities such as Beijing and Guangzhou this year and the next. Plans also include continuous investment in its existing stores on West Nanjing Road in Shanghai during the autumn.

It had closed five of its supporting stores in Shanghai by August and reviewed its head office resource structure in line with growth plans.

The retailer, which opened its first store in the Chinese mainland in 2008, has more than 840 outlets in the United Kingdom and more than 480 in other countries and regions.

Matthew Crabbe, director of research, Asia-Pacific at Mintel Consulting, said M&S has struggled in the past to get its message across, and to establish its brand as a distinct experience for Chinese consumers, despite the good quality of its products.

"The opening of the Beijing store does make sense in that the capital is a good potential market for M&S, given that there are plenty of well-off consumers," said Crabbe. "I like the idea of incorporating an in-store bakery and coffee-to-go station. This gives consumers more of an incentive to venture in, and once in store, for the retailer to grab consumer attention with well-conceived in-store marketing."

Angela Wang, partner and managing director of the Boston Consulting Group, said hardly any foreign department store has survived in China so far due to the difficulties in getting a good location, which matters significantly for the development of the store in a saturating market. But the diversity of the department stores in China is still low, creating room for those who are unique and specialized, she said.

In addition, strong purchasing power of the Chinese middle class is boosting sales of quality food and apparel products, despite the economic slowdown, said Wang.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品色内内在线播放 | 免费国产a| 成人国产在线视频在线观看 | 国产精品永久免费视频观看 | 亚洲男人的天堂久久精品 | 欧美视频在线观在线看 | 99精品国产兔费观看久久99 | 日本亚洲成高清一区二区三区 | 最新最好看免费毛片基地 | 99热精品在线观看 | 美女喷水网站 | 亚洲人成高清 | 亚洲欧美综合久久 | 免费在线国产视频 | 国内精品亚洲 | 87精品福利视频在线观看 | 亚洲综合日韩精品欧美综合区 | a色在线| 欧美videosex性欧美成人 | 日本国产最新一区二区三区 | 国产大陆精品另类xxxx | 国内精品久久久久久久久蜜桃 | 分享一个无毒不卡免费国产 | 亚洲香蕉一区二区三区在线观看 | 久久se精品一区精品二区 | 亚洲美女视频网址 | 欧美大片在线观看成人 | 国产真实乱子伦精品视 | 一区二区伦理 | 国产在线欧美日韩一区二区 | 日韩欧美特级毛片 | 国产日韩高清一区二区三区 | 亚洲欧美成人在线 | 手机在线看片国产日韩生活片 | 欧美高清视频手机在在线 | 国产亚洲精品高清在线 | 美国免费高清一级毛片 | 99精品视频一区在线观看miya | 黄网站色视频免费观看w | 一区二区三区四区在线播放 | 草久免费视频 |