www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Companies cash in on the trend for Western cooking

By WANG ZHUOQIONG (China Daily) Updated: 2015-10-12 07:39

Companies cash in on the trend for Western cooking

Xiachufang.com's users share their love of bakery at a brunch, with each one holding a pancake made in their image. [Photo/China Daily] 

Liu Nan plans to quit her job as a secretary at a public institution in the Jiangsu provincial capital of Nanjing and open a bakery business later this year.

The 35-year-old mother and budding entrepreneur has taken cooking courses, and has spent 70,000 yuan ($11,290) to deck out a professional kitchen with a state-of-the-art oven and mixer.

She will also use only imported ingredients from established local retailers.

"I want more people to taste handmade fresh bread," Liu said.

"Safe food with a novel twist is what my friends are looking for."

Liu will run the fledgling business from her home and pick up orders online. But then, she is part of a growing group of fresh bakery fans in China who have been enticed by Western culinary recipes, ingredients and even kitchen equipment.

This trend has created business opportunities for local companies that specialize in the market.

Pantry (Beijing) Investment Management Ltd is one of them. The small but select kitchen equipment firm has three stores in Beijing and Tianjin, and is growing fast because of the boom in Western-style breads and cakes.

Known as Pin Chu in Mandarin, Pantry Beijing started trading in 2011 and originally targeted the expatriate community.

But it quickly realized that white-collar Chinese customers, many with an overseas education, were eager to buy culinary equipment from major Western brands.

"In the past two years, baking has taken off in Chinese homes," Liu Yanyan, general manager of Pantry Beijing, said. "Now most families in big cities bake at home."

Nearly 90 percent of the kitchen equipment, such as mixers, blenders and ovens, are imported from overseas, and are used mainly in Western cooking.

A mixer retails for 6,980 yuan, while a blender costs 349 yuan.

The privately owned company has yet to release detailed sale figures, revenue or profit.

"Chinese customers have higher incomes and they are looking to make something exotic, which looks good in the kitchen," Liu, at Pantry Beijing, said. "Baking offers them such opportunities."

In addition to kitchen equipment, the homemade bakery trend has generated traffic online.

Xiachufang.com, a mobile app launched in 2011, focuses on recipes and baking techniques, and has 100,000 active users every day.

"Recipes are naturally commercialized," Wang Xusheng, founder of Xiachufang.com, said, referring to the different brands of ingredients that are used.

Another major element of the app is an online market, which shows different baking ingredients and where to buy them.

One collaborator is Wal-Mart China's high-end retailer, Sam's Club.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 蝴蝶成人世界第八影院 | 亚洲综合国产精品 | 天天做天天爱夜夜大爽完整 | 国产成人福利视频在线观看 | 欧美成人看片一区二区三区尤物 | 精品久久久久久久久久久 | 中文字幕一区二区三区亚洲精品 | 久久国产成人亚洲精品影院老金 | 久久久久依人综合影院 | 二区久久国产乱子伦免费精品 | 中文字幕在线免费观看视频 | 日本国产最新一区二区三区 | 国产成人cao在线 | 手机看片在线 | 日本不卡不码高清免费观看 | 日韩国产欧美在线观看 | 制服诱惑中文字幕 | 久久这里只有精品免费播放 | 成人性欧美丨区二区三区 | 成人免费看黄 | 一级毛片aaaaaa免费看 | 中文字幕一区在线播放 | 国产精品一区二区三区高清在线 | 国产日韩欧美在线观看播放 | 亚洲一区二区三区四区在线观看 | 亚洲最大看欧美片网站 | 国产无套视频在线观看香蕉 | 成人国产欧美精品一区二区 | 欧美精品在欧美一区二区 | 米奇久久 | 久久精品道一区二区三区 | 久草国产在线视频 | 亚洲成人综合网站 | 国产欧美一区二区精品性色 | 亚洲综合天堂网 | 日本欧美一级aaaaa毛片 | 91无套极品外围在线播放 | 国产一级特黄aaa大片 | 久久手机视频 | 久久 在线 | 免费观看a级网站 |