www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Reed Exhibitions plans digital push in China

By Wang Zhuoqiong (China Daily) Updated: 2016-01-05 10:21

Events organizer Reed Exhibitions said it is increasing its marketing spending in China and its use of digital development tools.

Chet Burchet, Reed's global CEO, said it is accelerating its presence in China to match the rapid growth of the country's middle class, especially in second- and third-tier cities.

Part of RELX Group Plc, which provides information solutions across a variety of sectors, Reed Exhibitions will particularly target its marketing focus on the mobile market, which is "extremely important in China", said Burchet.

He said it has developed an integrated online digital platform called Axon, an interconnected tool to enhance the organization's marketing capability. The firm recently appointed Hu Wei as its first Chinese national to head the China division.

The company has 43 offices worldwide, and Reed Exhibitions greater China has nine subsidiaries covering trade exhibitions, consumer events, conferences and meetings.

Burchet said changing economic conditions have played a key role in Reed's business strategy, and that the burgeoning Chinese middle class is now the major factor in its thinking. "As well as rising disposable incomes, consumption trends have changed and there is an overall desire for better lifestyles, dominated by the very best possible products," said Burchet.

"These factors point to the lifestyle and healthcare industries, especially experiencing fast growth in the short and medium term."

Last year the company launched various events targeted on enriching people's lives such as the debut Shanghai Comic Convention in May, which brought the worlds of comics, cinema, television, toys and video games to fans from all across Asia.

Burchet claims Reed in China continues to lead in key industry segments, ranking first in the homeware, packaging, healthcare and medical and pharmaceutical events. Last year, it hosted some 25 major annual events.

One of the highlights of the year was its launch of the health industry summit in Shanghai, also in May, which added significant clout to Reed's role in the industry, he said.

The event, which attracted participants from the global pharmaceutical and medical industries, was organized by Reed Sinopharm Exhibitions, a joint venture between Reed and Sinopharm, China's largest State-owned pharmaceutical group.

Now ranked as the world's largest integrated health industry event, he said the summit was held in the city's newly opened National Exhibition and Conference Center, considered the world's largest single block exhibition complex spanning a massive 260,000 square meters of exhibition space.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 黄色片亚洲 | 亚洲精品系列 | 久久久国产亚洲精品 | 久久精品国产一区二区 | aa级毛片毛片免费观看久 | 亚洲福利视频精选在线视频 | 亚洲成人国产精品 | 日韩一级a毛片欧美一级 | 久久狠狠躁免费观看2020 | 亚洲第一中文字幕 | 亚洲一区二区三区国产精品 | 日韩高清一区二区 | 久久骚 | 欧美级毛片 | 中文字幕视频网 | 欧美日韩中文一区二区三区 | 国产三级做爰高清在线 | 亚洲一级毛片在线观播放 | 国产精品高清视亚洲一区二区 | 成年人色网站 | 成人在线免费 | 免费看真人a一级毛片 | 香蕉久久久久久狠狠色 | 精品国产免费一区二区三区五区 | 国产亚洲高清不卡在线观看 | 免费在线国产视频 | 精品在线一区 | 视频三区精品中文字幕 | 久久国产精品岛国搬运工 | 亚洲女人被黑人猛躁进女人 | 国内自拍网 | 日本三级香港三级乳网址 | 美女视频永久黄网站免费观看韩国 | 国产成人精视频在线观看免费 | 青青草国产免费一区二区 | 特黄特色三级在线观看 | 在线はじめてのおるすばん | 久草在线最新 | 欧美精品亚洲一区二区在线播放 | 97在线免费观看视频 | 国产成在线观看免费视频成本人 |