www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Retail sales of wine to shrink, only to swell from 2017

By Wang Zhuoqiong (China Daily) Updated: 2016-01-06 09:49

Retail sales of wine to shrink, only to swell from 2017

A group of 50 foreigners take part in a wine tasting event in Yinchuan, Ningxia Hui autonomous region in September 2015. [Photo/Agencies]

Price cuts that kept China's wine market low in recent years will continue this year, and the retail market value will shrink, only to rebound from next year, according to an industry survey.

According to the latest issue of the China Wine Report by Mintel Group Ltd, prices will rise from next year, so too will retail sales value, with the market growing at a healthy 5 percent or more till 2020.

Till 2012, volume growth was in double digits, but the government's anti-extravagance campaign hit sales and imports of wines hard. Volume growth turned negative, necessitating industry restructuring and price cuts.

Three years on, the market is showing signs of recovery, suggesting cuts helped prices to reach a sustainable level amid relatively strong demand from the mass market.

The nature of demand is also changing. Although red wine has dominated the China wine market for long, other types like white wine and sparkling wine are eating into its share.

In the past five years, red wine has lost 4.9 percentage points, a drop considered normal in a developing market.

Still, in terms of penetration, red wine tops other types of alcoholic drinks with 75 percent of the market share. According to the report, some 95 percent of wine consumers drank red wine in the 12 months to June 2015, suggesting red wine is often the starting point for many wine drinkers.

This also shows the wine market in China remains in its infancy stage. So, niche and under-developed segments like white wine have greater opportunities to grow, the report said.

In global markets, white wine accounts for 40 percent of the dry wine market and it is likely that the trend will continue in the future.

Sparkling wine and champagne are seen as the most fashionable drinks among different types of wines. But winning consumers over has not been easy, as sales volumes over the years testify.

In 2011, the top 10 brands in China were all domestic ones, accounting for almost 26 percent of the wine market volumes. But in 2014, their share by volume plummeted to 14.3 percent, hurt by the anti-extravagance campaign that appeared to help smaller brands, which are more likely to be imported, to gain a foothold in China, said the report.

Chinese wine producers have been increasing their imports too by way of acquisition of assets overseas. For instance, loss-making Yantai Changyu Pioneer Wine Co Ltd, one of China's leading wine producers, went ahead and bought a 90 percent stake in the Bordeaux-based Chateau Mirefleurs for 3.33 million euros ($3.54 million).

Sun Jian, Changyu's deputy general manager, expects the company to return to the black once more of its high-quality bottles are sold in China. "This is only the latest step in our expansion. We're looking at more chateaux of this quality and character in Bordeaux and other areas of France."

Changyu's search is being extended to wine-producing countries like Australia and Chile, he said.

According to the Mintel report, Chinese drinkers are eager to learn about the nuaces of wine, like its constitution, age, provenance, whether it is full-bodied, crisp or fruity. They want to try out new types of flavors. So, wine producers are making sure to include as many details as possible on bottle labels.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 韩国一级免费视频 | 国产区更新 | 亚洲美女视频在线 | 超清首页 国产 亚洲 丝袜 | 中文 日本 免费 高清 | 久久国产精品歌舞团 | 一区二区三区在线播放视频 | 97在线观看完整免费 | 国产免费怡红院视频 | 亚洲美女影院 | 日本三级香港三级人妇99视 | 97视频免费上传播放 | 国内自拍第一页 | 亚洲福利精品一区二区三区 | 欧美视频一区二区三区 | 久久精品成人一区二区三区 | 亚洲视频天堂 | 中文在线三级中文字幕 | 国产香蕉98碰碰久久人人 | 武松金莲肉体交战在线观看 | 国产男女视频在线观看 | 欧美成人短视频 | 欧美在线视频免费观看 | 久久亚洲欧美成人精品 | 全部免费毛片在线 | 美女视频黄a视频美女大全 美女视频黄a视频免费全程 | 黄色三级理论片 | 久久久久久久性高清毛片 | 国产成人a福利在线观看 | 亚洲国产成人在线视频 | 久久精品国产精品青草 | 狠狠色综合网站久久久久久久 | 日韩国产欧美精品综合二区 | 国产人成亚洲第一网站在线播放 | 久草手机在线观看视频 | 日韩精品一区二区三区 在线观看 | 极品美女户外勾搭无套 | 暖暖免费高清日本一区二区三区 | 国产丝袜美女一区二区三区 | 久爱午夜精品免费视频 | 亚洲国产精品综合久久20 |